Google Shocks the SEO World with New “Medic” Core Algorithm Update

  …Oh those stinkers at Google. They did it again! At least they’re laying off cute animal names (Panda, Penguin, Hummingbird) this time. So what ace did they pull out of their sleeves now? Learn more about the “Medic” update: Health, Medical, and YMYL Sites Pay Attention Google doesn’t target niches too often. Especially with […]

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New Google Speed Update Increases Importance of Mobile Load Speed

  Google’s been using the speed at which your website downloads on desktop/laptop computers as a ranking signal for some time. Since 2010, actually. Up until now, that hasn’t been the case for mobile devices. But now it is. …And it doesn’t work exactly as you’d expect. For example, Google says that for now it […]

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Google Ups Its Standard for “Quality Content”

Google recently updated its Quality Rater Guidelines. Did you know they have people read websites, rate their quality, and factor how they perceive content into their algorithm? We have mentioned it here and there on our blog over the years. And it is, and will remain, part of Google’s algorithm for the foreseeable future (at […]

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2 Simple SEO Opportunities You’re Overlooking Right Now

  Truthfully, SEO requires endless ongoing work. You can spend your entire working year on SEO only. So, that means you always have abundant opportunity for growth. And somehow, you have to focus on the opportunities that can make the most difference for you now. Here’s another couple ideas to focus your (or your SEO […]

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Google Increases Meta Descriptions to 320 Characters – Why Care?

Yep. Another Google change. This time they increased the length of your pages’ meta description. Strangely enough, this only has a small indirect effect on your rankings. For clarification, meta descriptions now look like this: And for once, this change doesn’t have much of an effect on your search rankings. But smart SEOs and SMBs […]

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Google Rolls Out Yet Another Core Algorithm Change

You may have heard about Google increasing the length of meta descriptions, which won’t have a huge impact on search rankings. But they actually said this on their Twitter account about their latest update: “…It’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s no “fix” for pages that may perform […]

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