Does Your Website Use “Thank You” Pages?

“Thank you!” It’s a globally recognized phrase that everyone appreciates. You can’t say it enough. Is there ever a wrong time to say “thank you?” And since the web’s merely an extension of real-life conversations, why don’t you see “thank you” pages more often? Now, we’re not saying this just to improve your web etiquette. […]

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How to Create Sign-Up and Contact Forms That Win Customers at High Rates

Believe it or not, there is a science to contact and sign-up forms. Assuming everything else on your website is the same, you can get dramatically more (or less) customers depending on the design of your sign-up or contact form. So what should you do or not do? Well, it depends on your goals. If […]

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The 4 Types of Search Intent (And Why It’s Important to Understand Each)

Should you rank for the keyword you want? Well, that depends. And fortunately, we’ll help you understand what that depends on. Take a minute to learn about the four different kinds of search intent and why you’d target each: Informational Intent Yep. This is the most common reason someone uses the web. Searchers simply have […]

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How to Manage Your Brand’s Reputation Online

Your company has a reputation online. It works differently than in the real world. But, you can legitimately quantify your company’s name online. You have all the review sites. Facebook lets users review your company. There’s all sorts of independent/niche review sites beyond the big names you know. You have what people say on Twitter […]

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How B2B Buyers and Decision Makers Engage with Content

B2B types are savvy, well-researched individuals. But the face of who makes buying decisions is changing. Millenials are now gaining a strong role in the decision-making process. Some are the decision makers. And many do the research which later gets presented to all involved in the process. So, as research happens, how does it actually […]

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Why Voice Search Isn’t The Next Big Search Trend

Did you see the announcers trying out Google’s voice search in the various Major League Championship Series? It delivered exactly the answer desired. And you probably use voice search to at least a small extent too. Your internet marketing company may even help you optimize for voice searches. …Absolutely nothing wrong with that. Staying on […]

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