Google Rolls Out Yet Another Core Algorithm Change

You may have heard about Google increasing the length of meta descriptions, which won’t have a huge impact on search rankings. But they actually said this on their Twitter account about their latest update: “…It’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s no “fix” for pages that may perform […]

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How to Use Anchor Text to Make Google Happy in 2018

You know what anchor text is, right? If you link to a website, like this, the words “like this” make up the anchor text. Back in the primitive days of Google, you could load that anchor text up with the keywords you want to rank for, plaster it all over your website, and watch your […]

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Frightening New Negative SEO Attack Makes it Almost Impossible to Find the Attacker

  Yes, negative SEO attacks, where someone who really wants to see you fail and takes active action to ruin your search rankings, happen. They don’t get publicized a lot. Most competitors also realize it’s more worth their time and effort to increase their own SEO instead of ruining yours. However, you still have situations […]

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Google’s John Mueller Reveals New Info about the Mobile-First Index

Google’s mobile-first index doesn’t quite work like you think. At first, you’d think maybe it shows search results different for mobile users. After all, they search differently and want different things than desktop searchers. But that’s not how the mobile-first index works. Rather, it means that the mobile version of your website becomes the starting […]

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How to Turn Your Visitors into Repeat Visitors – And Customers

How does business on the web work? Why do random web visitors turn into customers? …And why don’t they? Business, sometimes, can be a mysterious thing. You don’t always know why consumers choose to do what they do. But we can assure you that you’ll turn more into repeat visitors and customers when you focus […]

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The 5-Minute Guide to High YouTube Rankings

If you create YouTube videos to post throughout your website and blog, you might as well optimize them to rank in YouTube also. Every little bit of traffic helps. And searchers in general are looking more at videos than ever before. So what do you do? Brian Dean’s team at Backlinko researched 1.3 million YouTube […]

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