4 Essential Online Marketing Metrics to Know

Aaaaaaaaaaaahhhhh! There’s so much information on online marketing. You can easily find yourself pulling your hair out in a desperate attempt to figure out what to pay attention to. No worries. We have you covered. Here’s what you should actually care about: Sales Conversion Rate You hear this most often referred to as “conversion rate.” […]

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Do Business Blogs Still Make Sense in 2019 and Beyond?

Remember when a “blog” was this cool and unique thing that made you stand out? What connotation does the word “blog” carry for you now? Everyone has one. Has it become sort of this negative term because basically the only reason you have a blog is to keep Google happy? You know…you just churn out […]

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What to Consider Before a Major Website Redesign

Think it’s time to give your digital storefront a major overhaul? It might be. But before you do, think through these things first: What Do Your Customers Want? You do need to be happy with your website. But ultimately, it’s more important for your customers to be happy with it. Because, they’re going to use […]

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Does Your Website Use “Thank You” Pages?

“Thank you!” It’s a globally recognized phrase that everyone appreciates. You can’t say it enough. Is there ever a wrong time to say “thank you?” And since the web’s merely an extension of real-life conversations, why don’t you see “thank you” pages more often? Now, we’re not saying this just to improve your web etiquette. […]

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How to Create Sign-Up and Contact Forms That Win Customers at High Rates

Believe it or not, there is a science to contact and sign-up forms. Assuming everything else on your website is the same, you can get dramatically more (or less) customers depending on the design of your sign-up or contact form. So what should you do or not do? Well, it depends on your goals. If […]

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The 4 Types of Search Intent (And Why It’s Important to Understand Each)

Should you rank for the keyword you want? Well, that depends. And fortunately, we’ll help you understand what that depends on. Take a minute to learn about the four different kinds of search intent and why you’d target each: Informational Intent Yep. This is the most common reason someone uses the web. Searchers simply have […]

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