How Content Actually Drives Sales for SMBs in 2019

“Wow! That’s the most amazing blog post I’ve ever read on ankle and foot care!” …No one’s actually ever said or done that. Why? Not because of the quality of the content. Or the topic. But because that’s not how content marketing works in consumer’s minds. Blog posts don’t drive fast sales. If Blog Posts […]

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Are You Optimized for Voice Search?

Voice search sure is awesome, isn’t it? Rather than slowly typing in a search and making mistakes, you use your voice, and most of the time Google and Siri get it right the first time! Ok. So they’re not perfect. But they’re awfully good. And just a search or two yields what you want from […]

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Why (And How) To Create a Memorable “About Us” Page

Did you know your about page is the third most-wanted section on your website by your visitors? Research appearing in KoMarketing’s B2B Web Usability Report found it falls right behind “Products and Services” and “Contact Information” in importance: As you’ll note, it even appears well ahead of “Testimonials” and your blog! Crazy, right? I mean, […]

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The Secret Use of Facebook in 2019

You’ve probably heard about Facebook’s move to improve the privacy of its users. Among many other things, Mark Zuckerberg’s planning on encrypting the messaging used on Facebook and WhatsApp so nobody – even the government – can read the messages! Anyway, with that said, Facebook still has a powerful secret use. And it’s not advertising. […]

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6 Top Reasons Potential Customers Leave Your Website

Is content “king?” Well, yes. …But there’s a qualifier: visitors judge your website by its design first. Turn them off, and they don’t even make it to your content. 88% of website visitors never return again once they have a bad experience. So, you gotta nail it the first time. Want examples of mistakes so […]

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3 Simple (And Necessary) Website Security Strategies to Implement

“Who am I?” you think. “I’m just a small local business. What could a hacker possibly want with me?” Well, 50,000 websites get hacked daily. And 43% of those hacks happen to small businesses. I’m not trying to terrify you. But it is important to understand the reality you live in. Smart hackers know you […]

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