The Perfect On-Page SEO Ranking Process in 2019

What’s the key to business success?

A replicable process.

Because, you can simply repeat that process, and hire people to repeat that process, so you can scale ad infinitum.

Well, web pages have their own process too.

And in 2019, here’s how it goes:

1. Title Tag

Here, stay under 60 characters so Google doesn’t cut the end of your title off. Google actually decides how many characters to use based on their pixel width, and not on the number of characters. But if you stay under 60, the overwhelming majority of your title tags will not get cut off.

Your target keyword should go early on in the title tag. And the title tag itself should include a persuasive benefit to get searchers to click.

2. Meta Description

This bears absolutely no direct effect on your page’s ranking. However, a persuasive meta description helps you earn a higher click-through rate, which does affect your ranking.

So, it is a big deal.

Put your primary keyword in your meta description because that will get highlighted in bold when searchers enter it in.

While meta descriptions at one point could be 300 characters, today you should keep them at 160 or less. Google is inconsistent in its application of these, but keeping yours less than 160 characters should make all of it visible with each search.

3. Add Subheads Where You Can

Your subheaders should happen about every 3 paragraphs or so. This keeps the text broken up and easier (and less intimidating) to read.

Every subheader should be inside a tag, and you should sporadically include variations of your primary keyword in your subheader.

Don’t be formulaic and add your keyword in the beginning of each subhead because that looks unnatural to Google (and your readers), which can actually hurt your ranking.

Make it sound natural.

4. Add Images and Videos

For the most part, searchers won’t read big walls of text (unless you’re an amazingly interesting writer).

Images and videos break the text up, making it faster and easier to consume. Google also gives extra ranking juice to pages with diverse media.

5. Link Out and Link In

Google (and your visitors) believe that good web pages link out to credible sources. And both also like pages with links running to them (both from your own site and from other sites).

Don’t worry about ratios.

Just get a couple links going out to other respected and reliable sources where they make sense. And try to win a few inbound links too.

6. Add Schema

This is the most overlooked ranking factor. Technically, schema does not directly increase your ranking (like your meta description).

However, it does help search engines to better understand and index your content, which can help your ranking.

And, just a secret between you and us, most of your competitors don’t use it!

It’s as easy as downloading a WordPress plugin which makes adding schema take just a few minutes.

So yes, in 2019, that’s the formula for a high-ranking web page. Now, all you have to do is apply and watch the traffic (and sales) roll in!

5 Characteristics of a Well-Optimized Website

What exactly is it that makes a website attractive to Google?

I mean, besides the obvious one of content. Content’s actually so deep of a subject that you can write endless blogs about it (and several exist).

But what about technical SEO?

What fundamentals does Google want to see?

Well, here they are:

1. Speed

Convenience is the number one thing for practically every business, online and off.

Remember the days of dial-up?

Not fun.

No one’s website loads that slow anymore. But with today’s broadband speeds, users expect a quick load time of just a couple seconds.

And Google wants to see that from your website too.

2. Easily Crawlable

Search engines don’t want to put forth any more effort than they have to either. There are lots of reasons a search engine spider may not be able to crawl your website.

Just a few include broken links, outdated URLs, server errors, slow load speed, and unusual site architecture.

With business, and crawling websites, simple works best. Make every page on your site take just 3 clicks to get to-from your home page.

3. You Don’t Have Many Non-Working Web Pages

The last thing users, or a search engine spider, want to encounter is following a link…only to get a 404 error that says the page can’t be found!

As your website grows, these errors become more prevalent. They’re a natural by-product of growing your website.

So, it’s important that your SEO regularly check for and fix these errors. It’s not hard to do, so your SEO should have no problem making it happen.

4. You Don’t Have Duplicate Content

Duplicate content problems happen by accident. No one copies and pastes an entire page across two different URLs.

This problem most frequently happens with WordPress, which dynamically generates URLs.

Fortunately, there is an easy solution. Plugins can be used to create canonical links, which tell search engine spiders a particular page is the primary page the spider should crawl and index.

5. Your Website is Secure

Your website must have HTTPS, which encrypts data transferred between your web browser and a website.

This means that if users enter login info or a credit card number into your website, that data gets encrypted.

There are many other smaller security measures your website may need to take. And WordPress has dozens of plugins available which make security easy.

Those are the 5 most important fundamentals for technical SEO optimization that Google wants to see from your website.

Does your site implement all 5?

How to Get Google to Index All Your Web Pages

That Google can be a picky son-of-a-gun. Mysteriously, sometimes you can find that not all your pages get indexed.

That means 0 visits to those web pages. And it also means a dent in your traffic and sales. Possibly a large dent.

First, you’ll want to know if Google’s indexed all your pages or not.

And you can easily check that thanks to a newer feature Google added in Google Search Console.

Simply go to your “Index Coverage Status Report,” and look for a large number of pages with “Errors” or “Excluded.”

It really is that easy to check!

What if you have some pages outside of Google’s index? Here’s what to do if that applies to you:

1. Construct Quality Web Pages Worthy of Indexing

Creating web pages Google wants to index isn’t hard. Just follow the guidelines they’ve promoted for years.

Creating a web page that gets indexed and ranked ahead of your competitor’s page – that’s hard.

Basically, you need content that’s useful to your audience. You should have only one H1 headline.

Maybe a couple images or videos to clarify major sales points. And a few hundred intelligently written words.

It’s not a hard formula to master to become index-worthy. But it is a hard formula to master to maximize sales and rank.

2. Speed Up Indexing with “Fetch as Google”

Once you have a strong foundation with a well-constructed web page, you can directly submit your URL for indexation using “Fetch as Google’ in the Google Search Console.

Simply input the URL into the tool, and you’ll be indexed within a few hours.

3. Use Internal Links

Internal linking can be an artform that pushes you over the top from an obscure website to a well-known one.

For now, you don’t need to get that far into depth with internal linking.

Simply understand that each link from your own website to another page on your website passes link authority.

The more authority passed to one page, the more likely it is to get indexed and the higher it ranks.

However, don’t get manipulative with this and slam a link to one page from every other page on your website.

Google can catch that and lower your ranking.

So, simply insert links where they’re most helpful for your readers. There’s no specific formula. Just that general principle to follow.

And that’ll make it easier for Google to crawl your website and index your pages.

Finally, just remember the main point: make a page worthy of indexing, recognizing it’s easy to get indexed, and difficult to drive your rank up.

Why (And How) To Create a Memorable “About Us” Page


Did you know your about page is the third most-wanted section on your website by your visitors?

Research appearing in KoMarketing’s B2B Web Usability Report found it falls right behind “Products and Services” and “Contact Information” in importance:

As you’ll note, it even appears well ahead of “Testimonials” and your blog!

Crazy, right? I mean, who really considers an about page that important when designing or redesigning their website?

But clearly, users want to see one. So that means it better be interesting.

And here’s how you make a winning about page that converts more users into lifelong visitors and loyal customers:

1. Answer “What’s in It For Me?”

Ahh, WIIFM, the age-old question to always answer in your marketing. Ultimately, your users visit your website because they believe you may have a product or service that fulfills their needs.

So, you want to give them the most compelling answer to this question so they don’t run to your competitors for a solution.

Now, you do absolutely include information about your company, history, and values.

But if you stop there, you put your visitors to sleep (which is what your competitor’s “About Us” page more than likely does).

As you tell your company’s story and history, you have to clearly show your visitors exactly how you solve their problem in a way your competitors cannot.

You don’t have to be a master of words like Shakespeare. Just clear. And you have to show impeccable value.

2. Make Your Values Clear

Your customers expect you to have certain values similar to their own. So if you know your audience adores sustainable business practices, and compensating your employees at rates near the top of the market, literally spell those values out for them word-for-word.

Remember, visitors are in a hurry, practically looking for a reason to close their web browser, do another search, and go to another site that more closely aligns with their values.

Don’t make them work.

Simplicity and clarity always work the best online.

3. End with a Call-to-Action

Imagine yourself reading a company’s About Page and being super highly interested, practically ready to buy right now.

But then it suddenly ends.

…And you’re not sure where to go next. So you wander around the site’s navigation, trying to figure out.

Now you might end up buying anyway because you really like that company.

However, it’s easy to imagine others getting lost, deciding they’ll buy later, and then not actually doing so.

If someone makes it to the bottom of your About Page, they really like you. They find you quite fascinating.

So, now’s your opportunity to tell them what to do next so you deepen that relationship and their loyalty.

For a service business, you might direct users to learn more about your services. You could also ask them to subscribe to your email list (because your list members are always your best customers).

For a product-based business, you might send users again to your email list, or present them with a short list of your best-selling products they might like.

You can do a lot of different things, and it’s really all about your goals for your soon-to-be customers.

So yeah, the oft-forgotten about page can really be quite a nice business weapon.

And you might even call it a “secret weapon” because your competitors more than likely have no clue about the value it offers their business.

The Secret Use of Facebook in 2019

You’ve probably heard about Facebook’s move to improve the privacy of its users.

Among many other things, Mark Zuckerberg’s planning on encrypting the messaging used on Facebook and WhatsApp so nobody – even the government – can read the messages!

Anyway, with that said, Facebook still has a powerful secret use. And it’s not advertising.

It’s actually audience data.

Even after Facebook’s moves to improve privacy, you can still get access to raw data about your audience that’s otherwise incredibly difficult to come by.

Here’s what you can find, and how you can find it:

1. Audience Insights

This tool really took a blow as Facebook has opted to improve privacy. However, you can still get some nice data based on those who have liked your page.

By the way, looking at this data proves why you don’t want to pay for likes. Because, the data’s highly corrupt if you have gained likes in an illegitimate way (quite common on Facebook).

Here, you can learn demographic data about your audience like age, gender, relationship status, education level, and more.

2. Research Your Facebook Competition

Facebook is a phenomenal place for up-and-coming companies to get their start. They may not even advertise anywhere on Google at all, instead opting completely for Facebook.

Anyway, under Audience Insights, you can find out who those competitors are.

Then you can visit their pages, look at their ads and offers, and strategize what you can do to top them.

You can even add these competitors as an interest when you create your ad set (if they have enough followers on their page) and work to swipe their followers away to your own Facebook page.

3. Facebook Analytics

Now, this is where the real power in researching your audience truly lies. First, you have to set up your Event Source Group so you can see this data. That’s another process, and here’s a guide for it.

Under the “Funnels” section in Facebook Analytics, you can then tie strings of actions together to see how user segments behave on your Facebook page.

For example, if someone likes your page, how long does it take before they visit again?

Then, you can decide what to do with those users. Do you want to target them with an ad to get them back sooner, or are you content letting them return on their own time?

Or maybe they just leave entirely, never to return. So, what advertising can you use to win them back and keep them interested and engaged?

These are just small examples of ways you can use Facebook to learn more about your audience and how they behave.

But clearly, it shows Facebook is a highly powerful platform for researching your audience and growing your business.

6 Top Reasons Potential Customers Leave Your Website

Is content “king?”

Well, yes.

…But there’s a qualifier: visitors judge your website by its design first.

Turn them off, and they don’t even make it to your content.

88% of website visitors never return again once they have a bad experience. So, you gotta nail it the first time.

Want examples of mistakes so you don’t make them yourself?

Perfect!

Derek Halpern at Social Triggers cites a study by Dr. Elizabeth Sillence of the United Kingdom’s Northumbria University.

She tasked study participants with finding websites they trusted and distrusted related to hypertension.

94% of participants based their trust on website design issues.

And here’s some of the leading mistakes that turned them off:

1. Clever/Creative Website Names

Clever rarely works online. Visitors want to know they’re in a credible place…and the right place.

So, you’d be much better off naming your site something like “The Hypertension Research Center” rather than “Hypertension World” or “Digital Hypertension.”

In any online communication, clarity trumps creativity.

Why?

Creativity may make sense to you. But no one else may understand what you mean. So, aim for clarity.

2. Cluttered, Busy Layouts

The more options you offer, the more visitors go routes you don’t want them to go.

Keep it simple.

Even if you can only eliminate 1-2 clicks, that’s still a big deal. Every additional page or action users need to take results in lost conversions.

3. Boring Web Designs

Yes. Visitors judge a book by its cover.

Maybe they shouldn’t. But they do.

Your website needs a lively, engaging design. But it shouldn’t be off-the-wall or creative.

That’s a tough balance to negotiate. And it’s why having an experienced professional makes sense.

4. Pop-Up Ads

Advertising adds revenue…but at what cost?

Typically, you need a massive amount of traffic that results from years of hard work building an audience before you can even realistically consider making substantial money off ad revenue.

For smaller sites, you just shoot yourself in the foot when you use pop-ups.

5. Corporate Feel

Nope. Today’s user is not impressed with a gigantic corporate feel.

The power of web-based sales lies in creating uniquely personal experiences targeted to niche audiences.

Visitors want to feel like you made your site just for them.

While you may go after smaller niches, your conversion rate skyrockets because you serve your audience so much better.

6. Slow Load Times

Do you like a slow load time?

…Or do you start to feel frustrated, angry, and annoyed?

Everyone has a slightly different definition of “fast” and “slow.”

What should you aim for?

Maile Ohye from Google answers your question:

“2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.”

Now you know what to aim for.

Simple to talk about. Difficult to execute.

But well worth your time because when you nail design, you easily win more customers.