How to Find Content Ideas Practically Guaranteed to Drive Traffic, Links, and Sales


If you’ve written your own blog for any length of time, you know how challenging it becomes to find more content ideas.

It’s even harder to be unique in your niche – one of the greatest ways to differentiate and gain attention.

Yet somehow, some companies seem to consistently find winning content ideas all the time. And they get the blog comments, social shares, search engine rankings, and customers you want.

So how do you find can’t-miss content ideas?

Here’s some strategies for doing just that:

  1. Spy on Your Competitors

The nice thing about the web is that all the information you need to succeed is publicly available. In some cases, someone else has already compiled and published it.

However, you can quickly and easily gather the data you need to succeed. Tools like Buzzsumo (a limited number of free searches) and Ahrefs (paid only) let you search by a keyword.

Then, they show you the most popular content for that keyword – along with some data. For example, you’ll get the social shares.

And since you know certain topics work well at their site, your audience will like them too.

You can also look at your own analytics data and see what’s worked well in the past. Then, you simply create similar content – but go down a slightly different road you haven’t explored before.

  1. Just Google Your Content Topic

If you want to rank for a specific keyword, it really is just as simple as Googling the keyword and then creating your own content on that topic.

The fact that a content piece has become ranked highly in Google doesn’t necessarily mean it’s the most appealing angle on that topic. It does mean, however, that the particular topic got in front of enough eyes to generate enough traffic, social shares, and links such that it currently retains a high position in Google.

So truthfully, a large part of your content’s success depends not just on the angle you take on your content…but also on your ability to promote it. 

  1. Ask Your Audience

If you have any kind of active Facebook page, email list, blog – or any way of interacting with your customers (including in person), simply ask your audience what they want to know more about.

You can give them options. You can also just leave the question wide open and see what comes back.

You’ll hear the same things over and over. And those are some of your top content topics.

As you find your ideas, write them down. You should have no problem identifying more topics than you could ever write on.

3 Tips to Generate More Qualified Sales Leads from Your Website

Get all the leads you want from your website?

…Or would you like more?

Truth be told, no company’s website does a perfect job of driving new leads to their sales team.

Even if you have an excellent website, new techniques and creative approaches always come on the radar.

When it comes to websites, your work truly is never done.

But what could you do right now that would offer you a quick boost to the number and quality of customers you get from your website?

Try these three things:

  1. Go With New and Different Information

Why “new” and “different?” Because it attracts attention. That’s just the way human minds work.

After hearing and seeing the same thing for some time, your mind naturally becomes interested in something that stands out from all the rest.

This is quite easy to do.

You know some common myths and misunderstandings in your niche. So, talk about the truth in those regards.

Or, maybe a new trend is emerging. But, you have a good reason why people shouldn’t follow it.

Talk about this on key pages on your website, which would especially be your home page. Your blog would be a good place to discuss this too.

  1. Discuss Who You Can’t Help

You’ll notice that most small businesses want to talk about some vague notions of being “best-in-class” or “custom” or “leaders.” Your website visitors start snoring when they hear these terms because they read them all the time.

Do you get a certain type of customer who you’re not a good fit for?

Make it abundantly clear on your website that you can’t help them. For example, you might say,”If you need your project done in two weeks, we’re not a good fit for you.”

…And then you don’t have to waste your time finding out you have a customer who refuses to change their unreasonable timeline expectations.

  1. Answer Questions for Customers in All Stages of the Sales Cycle

You know the questions customers ask that indicate they’re just thinking about using your product or service. But, they’re not quite ready yet.

And then you know the questions they ask when they’re ready to buy.

Simply answer those questions on your website pages just like you would in person. That way, you accommodate everyone, regardless of where they’re at in the sales cycle.

You don’t have to spend time answering the same questions over and over. Your website does that for you. And then when people are ready, they call.

See how simple that is, and how much time you save?

Your Website Should Be Your Greatest Sales Person Ever 

It’s not easy to make your website do all the selling it should. Clearly, it would take a lot of work to create all the information you use to sell in-person and put it on your website.

But that should be your goal.

Because once up, your website sells to every person who visits, 24/7/365.

Why Your SEO Strategy Isn’t Working

It’s your worst nightmare as a small business owner.

You finish a long and arduous search for a SEO company you trust.

You shell out thousands of dollars per month for 6-12 months.

…And nothing.

In fact, you don’t even hear the sound of crickets. You’d love to because that at least means something happens.

But after all that time and money spent, you end up with no noticeable change in your business.

Now, many factors can cause this.

But for now, simply consider ones that affect your website:

  1. Choosing the Wrong Keywords

This happens. And it ruins your strategy from the start.

You choose keywords with the wrong searcher intent. Or you go after keywords with too high of competition.

To find the right keywords, you must first research them, analyze the competition, and then re-analyze your keywords.

You can’t expect a specific ranking for a certain search term after a specified period of time.

Not even the best SEOs can promise that.

But you should notice improved rankings, more traffic, and increased business after 12 months.

And this should come from at least some of your keywords.

  1. Not Enough Time and Attention Focused on Your Web Page’s Title and Meta Description

Yes, your title should include your keyword. But first, it should be written to grab attention.

It works just like the headline of your local newspaper used to work.


They had highly persuasive headlines featuring provocative stories. That gave people a reason to get the newspaper.

Well, searchers need a reason to click your search listing too. They don’t just want to see “HVAC Services Dallas, TX.”

They want to see what they’ll get from you. For example:

“HVAC Services in Dallas that Keep You Cool + Comfortable.”

People want to be cool and comfortable.

The same process should then follow for your META description, which is the 3-4 lines of text just below your search listing’s title.

Explain other benefits you offer, like a free quote, affordable repairs, long warranties, and then maybe a sentence explaining how you can do this to improve credibility.

Your title and META description should work as lethal marketing weapons, and not just some random text you need to rank.

  1. Irrelevant Internal Linking

Links from one of your web pages to another should absolutely be used. But, they shouldn’t be used with the intent of boosting your SEO.

Instead, adopt a mindset of making your website easier and more convenient to use by linking internally where it makes sense.

Think of what your users may want to have a link to on each page as you create it.

A couple links or so makes sense.

But, don’t go all-out and make each page on your website look like a Wikipedia page. Your website visitors will notice, realize you’re just doing this to boost your rankings, and then they’ll get annoyed and leave.

Focus on the user experience first with your internal links, and your rankings will follow.


The Single Most Overlooked Key Ingredient to Online Marketing Success


SEO. Backlinks. Social media. Content. Keywords.

They’re all necessary for online marketing success.

But one strategy’s superior even to these.

…And most small businesses don’t know what it is.

Those things all listed before?

They’re tactics.

Anyone can do them. Everyone does them.

They make a difference.

But imagine you found a real game-changer. One special thing that completely blows your competition out of the water.

And when you find it, you have no problem attracting more business. In fact, you have to figure out how you’ll manage it all.

Is this some hypey clever marketing tactic?

Absolutely not.

It’s 100% legit.

…So what is it?

Why Differentiation Makes All the…Well…Difference

It’s rare you find one business that offers a certain product or service. Today, you always have more options than you can count on one hand. And sometimes, more than you can count on all your hands and feet.

What makes customers choose your company over another?

Personal service?

Well, yes.

But other companies offer that too.

Lower prices?

Again, yes, but it’s tough to provide a high-quality product or service at low prices unless you’re a massive corporation. And even then, it’s difficult.

Let Me Tell You an Amazing (And 100% True) Story To Show You How This Works

“Our beer is 100% pure!” yelled and screamed nearly every American beer company in the 1900s.

The company that won the advertising war usually had the most dollars to front to keep their market position.

That’s one way to win.

But what if you’re a small business and don’t have massive spending power?

Schlitz, at the time, ranked somewhere between 8th and 15th in beer sales in America.

And here’s the thing: consumers then had no clue what “pure” meant. So, they only bought from the company whose name they could most easily recognize.

Poor Schlitz typically wasn’t that company.

So they hired advertising legend Claude Hopkins. They were desperate.

He wanted to know what “pure” really meant. So he asked Schlitz to give him a tour of their facilities.

He saw 4,000-foot deep wells dug to provide the purest and cleanest water available then. Schlitz showed him the 1,200 experiments it took to produce their beer’s flavor.

Blown away, he asked,”Why don’t you tell consumers you do this?”

“Because every beer company does it,” Schlitz replied.

Hopkins had to convince Schlitz to let him talk about their processes and how they yielded “pure” beer. He argued it would work because no other company approached marketing the same way.

Consumers would finally understand what “pure” meant and how pure their beer really was.

That resulted in ads like this:

Within six months, Schlitz became the top selling American beer.

Consumers understood what pure meant and why they should care.

They thought Schlitz was different than all the others!

How Can You Be Truly Different?

Yes, marketing and advertising really work. They should produce measurable sales results.

And differentiation is the easiest way to get results.

So, how can you be truly different in your niche?

Why should customers do business with you, and no one else?

Find a persuasive answer to that question, and you get all the business you want.

Apple’s New iOS 11 Will End Cookies and Change Online Advertising Forever

You know what cookies are, right?

In case you’re not exactly sure, they’re small files some websites store on your computer that include information a company has tracked about you. Most commonly, they get used for advertising. Those retargeted ads that seem to follow you around from site-to-site have their data stored in cookies.

Cookies may also be used to store information regarding whether you’ve seen a particular newsletter subscription offer. For example, you get 10% off for joining a website’s email list. Once you sign up, you don’t get shown that ad again thanks to the cookie.

They also may store information about how you like to view a certain website. For example, ESPN lets you select your favorite teams to follow, and that info gets stored in a cookie.

That’s what cookies do. They allow the web to be customized to you in a more personal way.

But now, as is often the case with Apple, they’re changing that. iOS 11 now shifts the web to “intelligent tracking prevention” (ITP).

After 24 hours, advertisers will have their cookie data blocked by ITP. Publicly, Apple says they’re doing this to safeguard user data and deliver even more relevant advertising.

But is that the case? Learn a little more about ITP and what it will do:

  1. The Good For Consumers

You’ve heard about all those massive online data breaches in recent years. Apple’s ITP truly does offer better data protection. That’ll help you feel more at ease.

And, since those retargeted ads will have to disappear and be replaced after 24 hours, that’ll give you more relevant and useful ads. Ideally, this makes shopping online easier and more enjoyable.

  1. The Online Advertising Industry Will Consolidate

More automation and real-time activation will be needed to successfully advertise online. Companies will have to switch their focus to devices and identity resolution, rather than cookies. Any company that refuses to change, or without the capability to do so quickly enough, will fall out of relevance themselves, or have to close their doors.

  1. ITP Technology Won’t Have a Massive Effect

Though groundbreaking and disruptive in concept, only about 15% of mobile browsing happens in a browser, notes an Adage article. And 30% of that 15%, or just 5%, of mobile browsing happens in iOS.

What about all the rest of mobile advertising? It happens through apps.

Why Should You Care about This?

You’ll definitely notice the changes – both as a consumer and business. While it’s not likely to devastate your bottom line (thankfully), it will affect your approach and personal experience.

What’s Different about Your Content

Does just any old content work?

Kind of.

But you get limited results from that content.

Because, as you know, now you can read a blog post about any problem you have.

Don’t know how to fix your water heater?

How do you prepare your house for the winter?

Can you get rid of a cold faster?

Got ants in your pants and need a quick solution?

No matter how small, large, or absurd your problem, someone else has written or recorded the solution.

And usually, dozens of people have.

Having a solution available, whether by blog, email, or social media, gives customers a reason to keep listening to you.

Creating a unique solution gives customers and prospects a powerfully persuasive reason to listen to you.

What if you don’t have a unique solution?

How can you stand out with your content?

You can actually do quite a bit to differentiate your content so you get more links, followers, and customers than your competitors:

  1. Get to the Point Already 

Internet searchers want a quick answer to their question. They may need help with just a step or two to solve their problem.

Don’t blabber on about the entire history of the problem.

Get to the point.

Identify the problem. Explain why it happens. Show the fixes.

Don’t make your reader endure even one more sentence than they have to.

  1. Entertain

Erin Williamson at Design Crisis knows how to entertain while discussing various interior design topics.

Giving just the facts bores most audiences. It may be appropriate for audiences who like facts, like lawyers or doctors.


Here’s an example of a facetious comment she makes:

“I took trig, calculus and physics, and none of that equipped me to figure out how to specify the length and width of a panel with pinch pleats and rods and rings.”

If you crack jokes in person, do it online too. You get the same response, even though you don’t necessarily experience it.

  1. Go Meticulously In-Depth…Farther Than Anyone Else

Again, don’t tell your readers about the history of a problem. That bores.

But do offer details that only an experienced professional like yourself would know.


Give your readers everything. And don’t hold back.

Will some take your secrets and do their project for themselves?


But even more will realize you know what in the heck you’re doing. And they’ll want to hire someone with a sharp mind like yours.

Consider writing a single blog post and going all out on the solution to a problem.


Brian Dean of Backlinko uses this approach in the SEO/internet marketing niche, which leads the innovation of content.

He goes way further in-depth and delivers more value than anyone else, which makes it no surprise he’s one of the top minds in his niche.

And don’t be afraid to constantly share stories of personal experiences. Nothing is more credible or convincing to your readers. Plus, the human mind is wired to remember stories far better than lists of boring facts.

How can you make your content stand out?

It should be no problem now!