How to Use Welcome Emails to Generate More Sales

 

Have you ever been pelted by a popup asking you to give your email address to join a company’s newsletter the second you land on your website?

 

Annoying!

You haven’t even had time to check out their site…and they already want your email.

 

It’s like walking up to a random woman, not even asking her name, and then asking for her phone number.

 

Not too many will respond positively to that.

 

That’s how not to generate more sales with email marketing.

 

Here’s how to use welcome emails so you do get more sales from your website:

 

  1. Use Double Opt-In

 

Going this route makes sure that people who really want to get email from you are on your list.

 

You won’t get spammers. You won’t get people who complain, feeling they never subscribed to your list.

 

Basically, after a visitor gives you their email address, you use your email marketing software to send them an email asking them to confirm their subscription.

 

It ensures only visitors genuinely interested in getting emails from you are actually on your list.

 

  1. Strike While the Iron is Hot

 

Some companies wait a few days or a week before sending you an email after joining their list. They do this so they send everything in a batch, which makes more efficient use of time and resources.

 

But…that’s a big mistake!

 

It costs sales because customers are much more likely to act when they have high interest. And you know that since they’ve joined your list, they have a strong interest in your company right now.

 

So, that’s a great time to send them a welcome email. Offer them a discount for purchasing. This gets them closer to your inner circle and keeps you top-of-mind for future emails.

 

  1. Deliver Exceptional Value

 

Your welcome email can be the kickoff to what’s called a “Drip Campaign.” With this type of campaign, you send a series of emails over a period of time, each with more useful information than the last.

 

To snag attention, you have to tell people something new. Maybe you dispel common myths and misconceptions in your niche. Maybe you share new research.

 

Originality attracts attention. Tell people the same old stuff they hear everywhere else…and they have no reason to keep paying attention to you.

 

At the end of your drip campaign, you ask for a sale. And it can be a reasonably expensive sale because you’ve spent so much time educating your new subscriber.

 

And if they don’t buy, at least you’ve caught their interest.

That’s a large part of the battle in and of itself.

 

So yes, you can easily turn your welcome emails into a potent sales-generating weapon. And the best thing is that they sell time and time again – without costing you any more!

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