2 Risks to Take and Avoid in 2019’s SEO Environment

 

As a business owner, you’re used to taking risks. You wouldn’t have gotten to where you are without doing things that make you uncomfortable.

Of course, you don’t take foolish risks. You learn as much about the possible paths ahead, and then take as much risk out of the options available so you maximize your chances of success.

Well, it’s no different with SEO.

Take a second to learn smart SEO risks to take and silly ones to avoid in 2019 and beyond:

  1. Take: Giving High-Quality Backlinks

If your website has hundreds of links pointing to you, but just a handful going back out, Google rewards you less than if you had a balance.

Why?

Google thinks reputable websites happily link out to other websites with equally strong (or stronger) reputations.

No optimal ratio exists.

Just make sure that you add links to quality websites in your niche which also help your visitors in some way.

  1. Avoid: Using Your Keywords in Your Links’ Anchor Text

It used to be that putting your keywords in the blue anchor text of your link would drive up your search rankings quite nicely.

And it also fits logic. You want your website to rank for certain search terms. So, you highlight those terms so Google knows what you want to rank for.

Alas, some no-good SEOs found methods to spam thousands of links with their exact anchor text across the web. They artificially drove their website to the top of the search results, which Google (and searchers) didn’t want.

So now Google penalizes this practice.

No one knows a precise ratio for this practice. But, general consensus holds you shouldn’t exceed 1-3% of the links pointing to your site having your exact keywords in their text.

  1. Take: Redesigning Your Website

Yes. This one carries significant risk if you don’t know what you’re doing. That’s why it’s important to go with a designer who’s done this many times before and can prove they protected client search rankings.

With the right firm, you’re possibly in for a nice rankings boost.

Users expect a modern design on your website. They want an easy-to-use website. And there’s plenty of small SEO ins-and-outs that can be done in your design which affect your rankings.

With the right partner, this can be a big win for your SEO.

  1. Avoid: Using “Doorway Pages”

“Doorway pages” may target multiple cities or locations, but then link back to one specific page. They can result in multiple similar pages in the search results, which Google and web searchers don’t like.

You can create pages on your site which create relevancy for various cities and suburbs. After all, it’s important for searchers to know you offer your service in their location.

You’re okay as long as you don’t link and drive searchers back to a single final destination on your site.

“Doorway pages,” as they get used, actually offer little utility and typically spam keywords to get search visibility.Discussing the benefits of your product and service and highlighting why you’re different and better than the competition does provide value and won’t irk Google (or searchers).

So there you have it. Smart SEO risks to take. And foolish ones to avoid.

Which will you choose in 2019?

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