How to Create Sign-Up and Contact Forms That Win Customers at High Rates

Believe it or not, there is a science to contact and sign-up forms. Assuming everything else on your website is the same, you can get dramatically more (or less) customers depending on the design of your sign-up or contact form.

So what should you do or not do?

Well, it depends on your goals.

If you want to talk to as many customers as possible, for example, you make your form fast and easy to fill out. You use the fewest fields possible.

But, perhaps you want to talk to more of a certain kind of customer. This would most likely be the case for more business-to-business companies. Then, you make your form longer and include more fields.

Not only do you understand more about your customer, but only customers who really have a stronger interest in what you have will actually take the time to fill out the form.

So, you spend more of your time talking to the right kind of customer rather than weeding through and trying to find the one you want.

Let’s talk about some of the specifics:

  1. Less than 5 fields = more customers

Forms with fewer than 5 fields to fill out result in a nearly 20% conversion rate. If you’re business-to-consumer, cut your form to fewer than 5 fields.

  1. Offer Rewards for Signing Up

This works for both business and consumer customers. The incentive may vary, but the concept works.

In both cases, those who join your email list will become your best customers. Only people and businesses who really love what you do join.

In other words, lists are a reliable source of recurring profit (usually for years to come).

For consumers, you may offer a 10% discount on their next purchase, or free shipping. For businesses, you might offer content with exclusive data or a guide on how to get more value from your products or services.

With incentives, there’s actually dozens of approaches. And you never know which one works best until you test and compare.

What does not work is saying,”Subscribe to our blog!” or “Join our email list!” Neither motivates your website visitors in any way.

  1. Make Sure Your Form Allows Autofill

Regardless of the length of your form, the customer doesn’t want to waste their precious time filling out their information if they don’t have to.

Do you know how many times they do this a day?

So, make sure your form allows the browser to autofill information. It’s a small thing.

And in fact, all these suggestions are small. But paying attention to the small stuff makes a big difference with forms and the business you win from them.

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