How to Manage Your Brand’s Reputation Online

Your company has a reputation online. It works differently than in the real world. But, you can legitimately quantify your company’s name online.

You have all the review sites. Facebook lets users review your company. There’s all sorts of independent/niche review sites beyond the big names you know. You have what people say on Twitter and other social media sites.

Good (and bad) word about your company spreads fast. And of course, the actions online users take factor into how your site ranks.

So how do you stay on top of what people have to say about you?

Here’s how:

  1. Keep Running A Customer-First Business

You sow what you reap. Take care of your customers in the real world, and they’ll take care of you – online and off.

There is a huge benefit to frequent negative online reviews: you can find out about problems in your business fast. Before the internet, you had to wait for a customer brave enough to be honest…or until you reviewed your financials.

And there’s another huge benefit to poor reviews: you can quickly turn them into a huge win. Fix the problem publicly by telling the user how you’ll remedy the situation. That way, other users can see you care.

And when you have solved the situation to their liking, ask them to update their review of you. That scores huge points with other readers of the review because they now have the confidence you care about every single one of your customers.

  1. Earn Positive Reviews

Not all negative reviews can be corrected. Unfortunately, some customers just won’t follow through.

So your next best bet lies in earning positive reviews. Learn, from your customer’s perspective, what an exceptional service experience is like in your niche. Even ask your customers outright,”What could we do to deliver you a truly exceptional experience today?”

Then, follow up with them by email and give them direct links to the sites you want to land reviews on.

Follow up a couple times.

Those positive reviews will eventually bury anything negative anyone has to say about you. And assuming you change what led to those negative reviews, your reputation will only improve.

  1. Use Reputation Monitoring Software

Trying to monitor your reputation across all these different websites can be an exhausting nightmare.

No worry…software can come to the rescue! Top tools like Grade.us and ReviewTrackers centralize the tracking of your online reputation. At some point, for every business, it becomes impossible to do it on your own.

Try not to view monitoring and managing your online reputation as a pain-in-the-keister. Because, positive reviews, and fixed negative ones, help you attract higher rankings and more customers.

What you do always comes back to you. And now you know how to make sure good comes back your company as you manage your online reputation.

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