How to Win More Happy-to-Buy Customers via UGC

SEO has more tactics available than you, or anyone else for that matter, have time to implement.

But the more you can add to the mix of things you can do, the stronger your SEO is, and the more traffic and sales you pull in.

Do you know about “UGC?”

It stands for “user-generated content.” It refers to a number of different content types.

Since that content gets generated by users, however, it naturally gets a lot more trust from online searchers (as long as they know the content wasn’t sponsored in some way).

More trust means more clicks. And that leads to more loyal customers.

Here’s some types of UGC and how you can get them:

1. Quick Win: Rich Snippets

You’ve seen these star ratings in search before:

They make your search listing obvious and easy to click on. Yes, in this case this is Amazon.

But you can do this with your own e-commerce site too (and it’s relatively simple to do).

You can increase your click-through rate by 20-30%, which is quite a big deal. The amount your sales increase depend on the quality of the sales page users click through to.

2. Total Reviews on Your Website Increase SEO Too

Rich snippets target to a specific page and increase its ranking, CTR, and sales. However, the total number of reviews you have across all products and services on your website improves your ranking too.

For example, see this chart from Search Engine Journal, which shows the number of additional organic visits created on 30,000 business websites who began to use reviews:

As you can see, it takes a good 9 months to get the full effect. But, every little bit counts.

Why does Google even care about these reviews so much?

They aim to give the market what it wants. Since consumers trust reviews from other consumers, Google gives them a boost in the search rankings.

3. Testimonials

Some businesses use separate testimonial pages for their website. Others embed the testimonials on various pages where their customers are likely to stop and make a decision.

The latter is likely more effective. However, in either case, testimonials often use important keywords that Google indexes regarding your website.

In addition to that, testimonials act as highly effective “social proof.” In other words, visitors to your website read them and place a lot of trust in them when deciding to buy.

It’s important to let your customers write their own testimonials (you might provide them with questions to guide their responses) because they’re more likely to use important keywords. Such testimonials also come across as much more credible (as opposed to professionally written ones which customers approve).

There are many more ways user-generated content comes into play with SEO (especially through social media). These are just a few examples.

And they all carry nice SEO ranking power.

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