The Perfect On-Page SEO Ranking Process in 2019

What’s the key to business success?

A replicable process.

Because, you can simply repeat that process, and hire people to repeat that process, so you can scale ad infinitum.

Well, web pages have their own process too.

And in 2019, here’s how it goes:

1. Title Tag

Here, stay under 60 characters so Google doesn’t cut the end of your title off. Google actually decides how many characters to use based on their pixel width, and not on the number of characters. But if you stay under 60, the overwhelming majority of your title tags will not get cut off.

Your target keyword should go early on in the title tag. And the title tag itself should include a persuasive benefit to get searchers to click.

2. Meta Description

This bears absolutely no direct effect on your page’s ranking. However, a persuasive meta description helps you earn a higher click-through rate, which does affect your ranking.

So, it is a big deal.

Put your primary keyword in your meta description because that will get highlighted in bold when searchers enter it in.

While meta descriptions at one point could be 300 characters, today you should keep them at 160 or less. Google is inconsistent in its application of these, but keeping yours less than 160 characters should make all of it visible with each search.

3. Add Subheads Where You Can

Your subheaders should happen about every 3 paragraphs or so. This keeps the text broken up and easier (and less intimidating) to read.

Every subheader should be inside a tag, and you should sporadically include variations of your primary keyword in your subheader.

Don’t be formulaic and add your keyword in the beginning of each subhead because that looks unnatural to Google (and your readers), which can actually hurt your ranking.

Make it sound natural.

4. Add Images and Videos

For the most part, searchers won’t read big walls of text (unless you’re an amazingly interesting writer).

Images and videos break the text up, making it faster and easier to consume. Google also gives extra ranking juice to pages with diverse media.

5. Link Out and Link In

Google (and your visitors) believe that good web pages link out to credible sources. And both also like pages with links running to them (both from your own site and from other sites).

Don’t worry about ratios.

Just get a couple links going out to other respected and reliable sources where they make sense. And try to win a few inbound links too.

6. Add Schema

This is the most overlooked ranking factor. Technically, schema does not directly increase your ranking (like your meta description).

However, it does help search engines to better understand and index your content, which can help your ranking.

And, just a secret between you and us, most of your competitors don’t use it!

It’s as easy as downloading a WordPress plugin which makes adding schema take just a few minutes.

So yes, in 2019, that’s the formula for a high-ranking web page. Now, all you have to do is apply and watch the traffic (and sales) roll in!

How to Win More Happy-to-Buy Customers via UGC

SEO has more tactics available than you, or anyone else for that matter, have time to implement. But the more you can add to the mix of things you can do, the stronger your SEO is, and the more traffic and sales you pull in. Do you know about “UGC?” It stands for “user-generated content.” […]

Continue reading...

5 Characteristics of a Well-Optimized Website

What exactly is it that makes a website attractive to Google? I mean, besides the obvious one of content. Content’s actually so deep of a subject that you can write endless blogs about it (and several exist). But what about technical SEO? What fundamentals does Google want to see? Well, here they are: 1. Speed […]

Continue reading...

4 SEO Title Tag Writing Mistakes

You know what SEO title tags are. You see dozens of them every day. They’re the big blue titles you see here: What makes title tags so important? Out of all of Google’s ranking factors, they carry among the most weight. So the words you have in your title will affect who (and how many) […]

Continue reading...

The Most Important Search Ranking Factor in 2019

So…what is it? Is it keyword density? How about the number of blog posts you have? The number of words in your post? What about choosing lower-competition keywords you know you can rank for? Could it be your bounce rate? Maybe it’s how fast your website loads. …Or is it the number of social media […]

Continue reading...

How to Get Google to Index All Your Web Pages

That Google can be a picky son-of-a-gun. Mysteriously, sometimes you can find that not all your pages get indexed. That means 0 visits to those web pages. And it also means a dent in your traffic and sales. Possibly a large dent. First, you’ll want to know if Google’s indexed all your pages or not. […]

Continue reading...