Does Your Website Use “Thank You” Pages?

“Thank you!”

It’s a globally recognized phrase that everyone appreciates.

You can’t say it enough. Is there ever a wrong time to say “thank you?”

And since the web’s merely an extension of real-life conversations, why don’t you see “thank you” pages more often?

Now, we’re not saying this just to improve your web etiquette.

Thank you pages also serve legitimate business purposes to deepen your relationships with your customers and turn more passers-by into ecstatic paying customers.

But how do you actually do that?

Learn from these examples:

  1. Thank Customers for Joining Your Email List

This is a prime time to give your customers an opportunity to buy. They’ve already expressed high interest in your company by signing up for your email list. It takes a lot of trust-building to get them to do that.

So, even though you offered your customers an incentive to join your list, give them another one with your thank-you page.

For example, offer them 50% off one product if they purchase in the next 24 hours.

Try different approaches because you never know which one works best.

  1. Offer Premium Content

This approach may work better for service-based businesses.

Why?

They typically have longer sales cycles that require more convincing and cajoling to sell. It’s harder to sell something you can’t see than something you can.

So, when a customer asks you to email them content, give them a thank you page that shows other related content that they may enjoy also.

This could be a video, podcast, ebook, guide, whitepaper, or whatever form the content may take.

  1. Use Written or Video Testimonials

Immediately after a customer fills out your email form to contact you about your services, you can redirect them to a thank-you page with social proof.

This could be a video testimonial, or a written testimonial, for example. The testimonial should give a clear explanation of the customer’s problem before using your product or service, and the results afterward.

If you use written testimonials, try to get an image of your customer also. That makes the testimonial more credible.

Anyway, this convinces the customer to a greater degree they made a smart choice and will get the result they want by choosing you.

You should have social proof throughout your website. And this is a particularly key time to show it.

So yes, saying “thanks” works. And remember to have a genuinely thankful attitude too.

Customers sense whether you appreciate them or see them as another set of dollar signs.

When you’re genuine, that keeps them coming back!

 

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