How to Recover from Google’s “Medic” Algorithm Update

Did your site lose rankings and traffic in August and/or September?

Google rolled out an intense algorithm update.

And you might wonder what you should fix.

Well, here’s what Google’s Danny Sullivan had to say about it:

Doesn’t that seem like the world’s greatest non-answer?

What is this a guy? A politician?

So, you lose rankings and traffic…but you can’t do anything to fix it?

Believe it or not, Sullivan’s answer is a good one. And, it’s the right one.

Why No Specific Fix Will Restore Your Rankings and Traffic

When you try to find a specific fix…when you go down that mental avenue…here’s the problem:

you’re trying to please Google.

Yes. Pleasing Google is not what your website is all about.

That’s because Google exists not to put the sites it thinks should be at the top of the search rankings. Rather, it exists to put the sites that people want to use in first place.

That keeps people using Google (and not other search engines). And it keeps the company making billions of dollars.

Google doesn’t want to lose either.

So, What Do You Fix?

Your website can never again be a one-time or occasional thing you look at and make fixes to. If you go that route, you’re sure to lose your rank in search.

It may come slowly. But it will happen.

Rather, you want to constantly tweak your website to give your visitors a better experience. You do the same at your brick-and-mortar location.

You must also do this with your website.

So each day, simply ask yourself, ”What’s the number one thing I can do right now that will make the greatest impact on how much people like my website?”

…And that can lead you to lots of decisions like improving content, increasing site speed, creating more appealing marketing messages, changing code to improve performance, tightening security, and scores of other decisions.

The Number One Thing You Can Always Do

Ultimately, people visit and stay at websites with the most useful content. So if you’re a naturally talented writer, create the most in-depth blog post of its kind that answers a question, dispels a myth, or sheds light on an issue of concern to your audience.

If you’re not a writer, create a video, upload to YouTube, and post it on your website.

Add a podcast to your website.

The more helpful you can be with your content, the better.


People get all sorts of lame, and sometimes just downright wrong, answers on the internet.

So when you make it clear helping your visitors out is your number one priority, and they get information they can’t get anywhere else, you win attention.

They remember you.

They share your content with their friends.

And when they finally need your service, they choose you (and not your competitor).

In a nutshell, “sharing is caring.”

And that’s how you keep Google happy and maintain a nearly impossible-to-disrupt hold on your traffic and rankings, regardless of the changes Google throws your way.



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