Why Voice Search Isn’t The Next Big Search Trend

Did you see the announcers trying out Google’s voice search in the various Major League Championship Series?

It delivered exactly the answer desired.

And you probably use voice search to at least a small extent too. Your internet marketing company may even help you optimize for voice searches.

…Absolutely nothing wrong with that. Staying on top of current trends is smart business.

However, voice search isn’t hugely revolutionary. That’s because it’s basically only a slightly more convenient way of searching.

Instead of typing in a search, you use your voice. It’s faster and easier than typing for all but the fastest of typers.

Useful. But not all that big of a deal in the grand scheme of search.

So What is the Next Big Trend?

The next big thing, and it’s actually already here, is conversational AI. You experience it through Alexa, Google Assistant (on their Google Home device and smartphones), and Apple’s Siri.

The difference now is that, instead of simply replacing your fingers with your voice, these “conversational AI”-powered devices search their knowledge repository to give you an intelligent answer.

So the idea would be that you get a more accurate and sophisticated answer than if you simply did a manual search.

What This Means to You

A simple voice search takes you to Google and shows you the top 10 search results just like it does when you type in a search.

However, with conversational AI, a response gets read back to you. In other words, you’re the only result for that search.

Now do you get the difference?

You’ll get a whole landslide more of qualified searchers when you have that position.

How Do You Get That Search Position?

Think about how you, your family, and your coworkers search when you use voice.

Do you speak the words and phrases you would otherwise type?

Some do. But if you survey enough people, you’ll find most search conversationally.

In other words, they’re not going to say “Dallas podiatrist” too often.

Instead, they’ll ask a question like,”Who’s the best podiatrist in Dallas?” or,”Who’s the top-rated podiatrist in Dallas and Fort Worth?”

This gives you a better understanding of the searcher’s intent. And then you create content tightly targeted to answer their questions. You use simple language they understand. And you avoid marketing or business speak.

This will lead to you dominating the search engines both now and in the future.

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