With user growth slowing, Twitter is now becoming open to new revenue generation ideas. For the past 3 ½ years, Google has had to crawl Twitter, index the Tweets, and then list them in the SERPs. That could be a days, weeks, or months long process.
Previous to that, Google would immediately index Tweets. No one knows why the two companies let the deal come to an end. Rumors do indicate that Twitter was ready to try monetizing without Google in the mix. But regardless, the deal did end, and for whatever reason, it was never renewed.
Since then, Twitter’s gone public. And with user growth slowing, they’ve been looking for more sources of revenue. So this deal with Google seems to be a natural fit. There is no specific timeframe for the deal to complete, but current talk says it should happen sometime during the first 6 months of this year.
Interestingly, Google was the very last company Twitter struck this deal with. It already had similar deals in place with Bing and Yahoo. In fact, if you search someone’s Twitter handle on Bing, several of their recent Tweets pop up right beneath their handle.
While Twitter gets more reach and monetization out of the deal, Google gets greater relevance on mobile devices. And it’s also less likely Google ever tries to buy out Twitter.
What Does This Deal Mean for Small Businesses?
This opens up an opportunity for small businesses. If Tweets get indexed immediately, there’s potential to drive business right away through Twitter.
For example, think about what would happen if your product or service solves a local problem happening right now. There could be flooding in your area. If you do flood cleanup, you could Tweet that out and get indexed in Google right away.
The same goes for talk shows, holidays, or special events happening around town. You can make their publicity yours. What you could do is only really limited to your creativity.
We’re not saying it’s the next big thing. But it could be another useful tool in your bag of marketing techniques.