Should You Use Facebook or YouTube for Your Video Marketing Plan?

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With Facebook gobbling up video marketing share, you have a tough choice. Should you use Facebook or YouTube? Find out from i5ww.

Facebook now gets more video views than YouTube. In August of last year, Facebook had 1 billion more views than YouTube.

Does that mean you need to scrap YouTube in favor of Facebook?

Maybe…and maybe not.

Take a look at the ins’n’outs of the two video giants:

YouTube’s Far from Dead

If anyone tells you not to use YouTube because it’s dying, don’t listen to them. YouTube still has more than 1 billion active users.

Plus, according to VentureBeat, their monthly hours viewed are up 50% year-over-year. That points to the strengths of YouTube, if anything.

Facebook’s a Strong Contender – Here’s Why

A Mixpo report shows marketers and agencies are more willing to use Facebook than ever. They’re doing this for two reasons:

  1. Facebook offers precision audience targeting options YouTube doesn’t have
  2. Marketers view engagement as the most important metric, and Facebook delivers better engagement rates than YouTube

But YouTube’s Not Going Away!

That’s because it drives so many views because of its SEO power. It’s going to keep that SEO power because Google owns it.

So the long-term value of YouTube may be far greater than that of Facebook. YouTube brings in about $4 billion for Google, but it doesn’t make a profit. So, it’ll be interesting to see how Google positions YouTube in the future.

So Which Should You Use?

It depends on what you want to do. With Facebook, you tend to get higher engagement rates for shorter periods of time. At YouTube, you get more long-term views.

So if you need to drive more customers in now, Facebook’s a better bet. If your business is doing okay at this minute, go with a mix of Facebook and YouTube.

Some other considerations:

  • YouTube shares 55% of any advertising revenues your video makes with you. It’s tough to make a substantial amount of money with YouTube videos. But it’s a nice bonus.
  • Facebook’s already a leading source for small business marketing. It’s a known working quantity.
  • Facebook’s algorithm, of course, favors Facebook videos over YouTube ones.
  • Facebook videos autoplay once they appear on user’s screens, but YouTube videos do not.
  • However, YouTube’s still one of the largest search engines on the web. So there’s still plenty of opportunity to get in front of your B2B audience.
  • With YouTube, you can optimize your video for popular searches.

The Verdict: No Clear Answer Right Now

There is no straight answer to which of these sites you should use. With competition from Facebook heating up, who knows how Google will respond with YouTube in the future?

For now, you don’t waste your marketing budget with either of these video leaders.

 

Will Ello be the End of Facebook?

With 1.23 billion active monthly users, Facebook is far and away the most popular social network.

Do you remember MySpace? It was the big guy until Facebook took over.

And can you remember the days when Yahoo! was the dominant search engine?

Every giant gets slain sometime, and it happens rapidly in the tech world.

Now Ello Enters the Arena

Whether Ello overtakes Facebook or not is yet to be seen. And its founder, Paul Budnitz (from Vermont), didn’t even design it to compete with Facebook.

He did dub it the “anti-Facebook” because it would not have ads and would never sell user data. It was only intended for 90 of Paul’s friends, but it now gets more than 31,000 requests per hour from people who want to join!

If only all business ideas worked that way…

Now if you look at Ello, it’s actually very simplistic.

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Budnitz does not like Facebook because he considers it an advertising platform. He believes everything on the site is done to help advertisers make and spend money.

So how will Ello’s business model work?

Budnitz plans to restrict access to certain features until users pay.

It’s a new way for social networks to make money because they’re traditionally based on the free-for-user-pay-for-advertisers revenue model.

Will the free market choose to stay with the more popular Facebook, or will it slowly show a preference for Ello?

Hard to say.

Why You Might Like Ello

It does have some cool and innovative features. But, the real point of this social network is to keep things as minimalistic as possible.

Here are a few things it does:

  1. Opt Out of Usage Tracking

Ello uses Google Analytics to anonymously track your usage activity. Every other major social network forces you to provide this data – but Ello lets you opt out.

  1. Categorize content as “Friends” or Noise

You can check the “Friends” tab, which lets you see posts from anyone – you guessed it – who’s a friend. But then there’s a completely separate “Noise” tab where you can see content you’re less interested in. Facebook forces you to see both types.

  1. Hide Your Identity

The Ello Facemaker tool, which may not work at the time of this writing, lets you post the Ello logo on your face. Paul Budnitz likes the idea of making social networks more anonymous, so you can do this at Ello.

Ello is in Beta

You have to get invited in, but people are entering in droves. Regardless of what happens in the future, it will be interesting.

The New Facebook Advertising Changes and What they Mean to You

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Facebook has a complex algorithm just like Google.  Did you know that even though it started out as a social network, Facebook is trying to even overtake Google as our world’s search leader?

It’s true, but even though Facebook’s the clear social leader, it’s still far from seriously competing with Google as a search leader.  It’s a publicly traded corporation too, so they’re constantly making new changes to keep their position as the leading social network and continue to increase their profitability.

Facebook’s been up to a lot lately – check out what they’ve been doing to their algorithm:

1.  Removal of spam posts.  Facebook’s users have indicated they want to see more relevant, less “spammy” posts.  In response, the company has removed posts designed intentionally to get large numbers of likes, which are generally not too relevant to Facebook users.  And posts that contain links to spammy websites loaded with ads and no real substantive content are also getting the boot.

2.  Ever heard of the law of unintended consequences?  Or maybe they are intended.  While all these changes have helped improve the Facebook experience for users to some degree, they have hurt the amount of traffic legitimate brands get from the site.  Adweek reports sites like Upworthy, Elite Daily, and Distractify have lost up to 84% of their traffic from Facebook.  Some marketers are in an uproar, and if you have a company page on Facebook, you definitely have to watch the news carefully going forward.

3.  Facebook ads are now more important for businesses.  Take this how you want, but the fact that Facebook makes it harder for company pages to get free content in your newsfeed now forces them to use more paid advertising.  Basically, they’re saying there’s so much free content become available, the best way to get seen at Facebook these days is to pay to have your content shown.

4.  Say goodbye to sponsored stories.  A class-action lawsuit was the straw that broke the camel’s back on this one.  Facebook first got sued for using user’s images in sponsored stories.  Then they got whacked again recently for not doing enough to remedy the situation.  Thank Jo Batman of Corpus Christi for bringing the most recent lawsuit to the forefront.

5.  Smaller changes.  And here’s a list of many of the smaller changes made in recent months:

  • Ability to target audiences with custom audiences in the power editor
  • Larger photos in the newsfeed
  • More autoplay videos
  • High quality news stories in the news feed
  • The same high quality content shown twice, just to make sure you saw it
  • Fewer meme photos

Well, that’s quite a lot.  And if you notice from a big-picture perspective, Facebook is going in the direction of quality content and paid advertising.

To some degree that’s what Google’s doing too.

Now, at least you’re prepared for the future.

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[Update: Since the publication of this post, Facebook has changed their cover photo rules. Read the new guidelines here.]
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