Top 4 Benefits of FAQ Pages

Your website has a FAQ (frequently asked questions) page, doesn’t it? Many, but not all, websites do. Why? Improve Your Search Rankings Your FAQ page includes some of the most commonly asked questions about your business. Of course, people type many of these questions into Google. So, you immediately get exposure for those questions. Nice. […]

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4 Modern Link-Building Tactics That Don’t Anger Google

Google’s most recent algorithm update,”Fred,” nailed websites that used low-quality links to maintain their search rankings. Many of these websites used “link building” from SEO companies to get their search positions. However, Google doesn’t like “built” links as they were doing them. At the same time, your SEO company can still “build” links. It’s just […]

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Google Ramps Up Efforts to Filter Out Factually Inaccurate Content

Did you know Google has teams of human quality-raters whose sole job is to rate the quality of websites? Google gives them their own document in its “General Search Quality Guidelines.” Simply put, the searchers have to conduct various searches and rate how well the pages returned satisfy their query. This information then gets applied […]

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How to Get High-Income Consumers with Adwords

Many people believe consumers with high incomes need to hear fancy language to buy. That’s not true. They talk just about the same as anyone else. However, the difference is what they talk about. With that in mind, we want to tell you about an income targeting feature available in Adwords. In fact, you can […]

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Google Releases Its Own Recommendations for Hiring a SEO Consultant

  Seems a little late to the game, doesn’t it? SEO’s been around as a practice since 2000. It’s had a reasonably popular reputation since 2008 or so. You can actually see the video on YouTube here: Here’s some of the main highlights of the video if you prefer to read instead of watch: SEO […]

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2 Elements to A/B Test on Your Website

Know what an A/B test is? It’s when you compare two slightly different versions of a single web page against each other. You’ll make a small change to one page. But you won’t make any changes to the other. The point is that you learn better what your visitors like so more take the action […]

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