How to Get More from Your Marketing Videos

If you’ve read our blog for a while, you’ve heard us trumpet the value of video marketing. It simply works. But what about video marketing works? It’s not that you simply shoot a video and your customers pay attention to it because you have a video. That’s not enough to make a huge difference. Here’s […]

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Google Will Soon Notify Chrome Users of Non-HTTPS Sites

As frustrating as keeping up with Google can sometimes be, or as strange as some of their standards may seem, they’ve done a lot to clean up the web. Today, content-heavy websites with interesting, useful information make it to the top of the search engine rankings (most of the time). Compare that to the early […]

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‎Google Releases “Smart Bidding” To Set the Ideal Bid for Each PPC Ad

  Google makes the overwhelming majority of its revenue from its Adwords PPC advertising. No other revenue stream even comes close. So of course, they’ll pay the most attention to it out of all their various services. They have investors watching their earnings, and they don’t want to report those earnings aren’t meeting expectations. That […]

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Google Introduces “Verified Customer Reviews”

Have an online store? You’ll want to include Google’s “Verified Customer Reviews.” They’re a new kind of review exclusively reserved for customers who have actually purchased from you. With the “Google Reviews,” which you’re probably thinking of, technically anyone can leave one. So, the credibility of those isn’t quite what it could be. Although in […]

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Proximity to Searcher Now the #1 Ranking Factor for Local Search

Moz, a leading thinker on SEO, annually gathers the opinions of dozens of local SEO experts. They compile the data into a report to find out what really works in local SEO each year. In 2017, experienced SEO consultants ranked “proximity to searcher” the most influential search ranking factor. That’s ahead of links, citations, on-page […]

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What Makes Content Attract 1000s of Social Shares?

Buzzsumo’s a cool tool that lets you see how many social shares a piece of content gets. Check it out for Search Engine Journal: Top posts get 4,500 shares…all the way up to 8,200. Wow! How do you get a piece of content shared that much? A little bit of luck’s involved. But you can […]

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