How Qualified is Your SEO Traffic?

Rankings and traffic are often the most important indicators of web search success to small business owners. Sense a “but” coming? Here it is: But, you have to think about those metrics in the context of your business and your own SEO. Typically, they’re a good indicator of search marketing success. But, take a look […]

Continue reading...

How to Combat Fake Content in 2017

Yes, it’s here: fake content. And it’s here in great supply. Some web experts speculate that machines may be able to write as convincingly as humans in the near future. So, let’s take a look at some of the ways you can counter the various types of fake content out there so you don’t find […]

Continue reading...

3 Reasons to Use Bing Ads Instead of Google Adwords

When you think of online marketing, you usually only think of Google. It’s your only option, isn’t it? Sometimes yes, and others no. Of course, it’s going to be your primary channel for marketing because that’s where most of the web’s traffic goes first. But, in the case of PPC ads, you may be better […]

Continue reading...

Google Adwords Hides Search Volume – What Now?

During summer this year, search internet marketers began to notice an odd thing: Adwords started Google’s shown specific numbers ever since anyone can remember, so of course this got everyone’s attention. And what’s more, the ranges themselves are broad. In fact, they’re too broad to really be useful. SEO communities, of course, didn’t like this […]

Continue reading...

New Aberdeen Group Research Highlights Website Management Problems

You’ve heard us discuss best practices for websites before. But, it’s been some time since we’ve done so. And these standards change over time. Aberdeen Group recently released its research and findings on website management. And we’d like to share some of those with you here. So let’s dive right in. Why Care About Your […]

Continue reading...

SEO: Not Just Another Marketing Tactic, But a Central Focus

Early on, about a decade ago when SEO really started to become its own marketing discipline, it didn’t gain legitimacy in marketing. Sure, it was another tactic you could use. However, there were many more you could employ to bring in business. This attitude was generally held by both sophisticated B2B marketing companies and small […]

Continue reading...