How Machine Learning Affects Your Search Rankings (And What You Should Do in Response)

Google’s algorithm learns on its own, without human intervention. Yes, programmers need to alter how its algorithm learns with updates from time-to-time. But Google’s algorithm can absolutely do much of its learning on its own. That’s artificial intelligence. Google’s RankBrain update does this with new search queries it’s never encountered before. When evaluating the search […]

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Top 3 Tips for Companies Brand New to SEO

Just starting your venture into ranking in online search? Don’t worry! You’re not as far behind as you might fear, even though some companies have been working on their search presence for 10 years. You can compete with anyone. You just have to know where to spend your time so you get the best results […]

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2 Principles to Follow for Long-Term Local SEO Success

Look, I’ll just be honest and tell you: servicing an area and trying to rank well in many areas outside the city you’re physically located in is hard. Google’s stacked the odds against you from the outset. You must have one heck of a search presence to have a chance at outranking another business with […]

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The Little-Known Key to Consistently Winning High-Quality Back Links

Have you noticed all the changes Google’s made over the years? Well, of course you have. Some say they make 200 – 500 updates to their algorithm annually. With the major updates, the ones you actually hear about, Google dramatically alters the rules of the SEO game. Inconvenient for you (and us too). But ultimately, […]

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How to Use Micro-Influencers to Gain Customers

  You know the big-time influencers in your niche. They may have 100,000 social followers, and maybe even a million or more. You know their name. Your co-workers know their name. Everyone knows their name. You can’t doubt their status. When you use the word “influencers,” that’s what most people think of. Why Do Companies […]

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3 Easy-to-Fix SEO Mistakes Your Business Blog Makes

Does content still remain king? Yes. But any king who does their job well has numerous advisors helping them. To do its job well, content still needs help from SEO. You don’t simply crank out some “good content” every month and get amazing rankings. That helps you with SEO. But you’re missing out on some […]

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