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Google’s mobile-first index doesn’t quite work like you think. At first, you’d think maybe it shows search results different for mobile users. After all, they search differently and want different things than desktop searchers. But that’s not how the mobile-first index works. Rather, it means that the mobile version of your website becomes the starting […]
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How does business on the web work? Why do random web visitors turn into customers? …And why don’t they? Business, sometimes, can be a mysterious thing. You don’t always know why consumers choose to do what they do. But we can assure you that you’ll turn more into repeat visitors and customers when you focus […]
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If you create YouTube videos to post throughout your website and blog, you might as well optimize them to rank in YouTube also. Every little bit of traffic helps. And searchers in general are looking more at videos than ever before. So what do you do? Brian Dean’s team at Backlinko researched 1.3 million YouTube […]
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Believe it or not, right up there in importance with your home page sits your “About Us” page. No. It’s not important for search. No one searches for “About Us” pages. But when prospects actually land on your website, they place much of the trust in what you say in your “About Us” page. Most […]
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Quality Score. It’s Google’s way of determining the ranking position and cost per click of your PPC ads. Quality score can be a step in helping you achieve your business goals. But sometimes, it doesn’t always work in your best interests. Remember, Google makes most of its money from its ads. Last year, they raked […]
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Yeah. SEO’s gotten a lot tougher. But for the market, that’s been a good thing. Because, even though Google’s imperfect, it’s still awfully darn good at getting the most useful websites at the top of its search rankings. Just think of your own search experience. Yeah, you find a garbage website from time-to-time. But just […]
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