2 Elements to A/B Test on Your Website

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Know what an A/B test is? It’s when you compare two slightly different versions of a single web page against each other. You’ll make a small change to one page. But you won’t make any changes to the other. The point is that you learn better what your visitors like so more take the action […]

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3 Techniques You Can Use to Win in Local Search

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Yes, you can do some things to win the fight for local search rankings. And what’s more, they’re fairly simple. You may be a time-strapped local business owner. But, you can take some small steps to help out your SEO company. Here are some simple things you might consider: 1. Compelling Titles and Meta Descriptions […]

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How to Drive In-Store Visits with Online Marketing

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Not getting the in-store visits you want? Remember how Best Buy had this problem years ago? In mid-2012, Amazon had pounded Best Buy’s stock price down to $11.99. 5 years previous, Best Buy’s share price was $52.71. At the bottom, there was question as to whether Best Buy would have to cease operations. Today, their […]

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How Qualified is Your SEO Traffic?

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Rankings and traffic are often the most important indicators of web search success to small business owners. Sense a “but” coming? Here it is: But, you have to think about those metrics in the context of your business and your own SEO. Typically, they’re a good indicator of search marketing success. But, take a look […]

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How to Combat Fake Content in 2017

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Yes, it’s here: fake content. And it’s here in great supply. Some web experts speculate that machines may be able to write as convincingly as humans in the near future. So, let’s take a look at some of the ways you can counter the various types of fake content out there so you don’t find […]

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3 Reasons to Use Bing Ads Instead of Google Adwords

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When you think of online marketing, you usually only think of Google. It’s your only option, isn’t it? Sometimes yes, and others no. Of course, it’s going to be your primary channel for marketing because that’s where most of the web’s traffic goes first. But, in the case of PPC ads, you may be better […]

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