How to Get High-Income Consumers with Adwords

Many people believe consumers with high incomes need to hear fancy language to buy. That’s not true. They talk just about the same as anyone else. However, the difference is what they talk about. With that in mind, we want to tell you about an income targeting feature available in Adwords. In fact, you can […]

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Google Releases Its Own Recommendations for Hiring a SEO Consultant

  Seems a little late to the game, doesn’t it? SEO’s been around as a practice since 2000. It’s had a reasonably popular reputation since 2008 or so. You can actually see the video on YouTube here: Here’s some of the main highlights of the video if you prefer to read instead of watch: SEO […]

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2 Elements to A/B Test on Your Website

Know what an A/B test is? It’s when you compare two slightly different versions of a single web page against each other. You’ll make a small change to one page. But you won’t make any changes to the other. The point is that you learn better what your visitors like so more take the action […]

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3 Techniques You Can Use to Win in Local Search

Yes, you can do some things to win the fight for local search rankings. And what’s more, they’re fairly simple. You may be a time-strapped local business owner. But, you can take some small steps to help out your SEO company. Here are some simple things you might consider: 1. Compelling Titles and Meta Descriptions […]

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How to Drive In-Store Visits with Online Marketing

Not getting the in-store visits you want? Remember how Best Buy had this problem years ago? In mid-2012, Amazon had pounded Best Buy’s stock price down to $11.99. 5 years previous, Best Buy’s share price was $52.71. At the bottom, there was question as to whether Best Buy would have to cease operations. Today, their […]

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How Qualified is Your SEO Traffic?

Rankings and traffic are often the most important indicators of web search success to small business owners. Sense a “but” coming? Here it is: But, you have to think about those metrics in the context of your business and your own SEO. Typically, they’re a good indicator of search marketing success. But, take a look […]

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