Google Introduces “Verified Customer Reviews”

Have an online store? You’ll want to include Google’s “Verified Customer Reviews.” They’re a new kind of review exclusively reserved for customers who have actually purchased from you. With the “Google Reviews,” which you’re probably thinking of, technically anyone can leave one. So, the credibility of those isn’t quite what it could be. Although in […]

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New Google “Fred” Update Rocks SEO World

Well, Google’s finally started stop picking on animals with its updates. One of Google’s current spokesmen jokingly called the new update “Fred.” And he said he’ll continue to call all future updates the same name also. What Does Google “Fred” Do? No one’s positive yet. All everyone knows is that on February 7th, many websites […]

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Top 4 Benefits of FAQ Pages

Your website has a FAQ (frequently asked questions) page, doesn’t it? Many, but not all, websites do. Why? Improve Your Search Rankings Your FAQ page includes some of the most commonly asked questions about your business. Of course, people type many of these questions into Google. So, you immediately get exposure for those questions. Nice. […]

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4 Modern Link-Building Tactics That Don’t Anger Google

Google’s most recent algorithm update,”Fred,” nailed websites that used low-quality links to maintain their search rankings. Many of these websites used “link building” from SEO companies to get their search positions. However, Google doesn’t like “built” links as they were doing them. At the same time, your SEO company can still “build” links. It’s just […]

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Google Ramps Up Efforts to Filter Out Factually Inaccurate Content

Did you know Google has teams of human quality-raters whose sole job is to rate the quality of websites? Google gives them their own document in its “General Search Quality Guidelines.” Simply put, the searchers have to conduct various searches and rate how well the pages returned satisfy their query. This information then gets applied […]

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How to Get High-Income Consumers with Adwords

Many people believe consumers with high incomes need to hear fancy language to buy. That’s not true. They talk just about the same as anyone else. However, the difference is what they talk about. With that in mind, we want to tell you about an income targeting feature available in Adwords. In fact, you can […]

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