The Single Most Overlooked Key Ingredient to Online Marketing Success

  SEO. Backlinks. Social media. Content. Keywords. They’re all necessary for online marketing success. But one strategy’s superior even to these. …And most small businesses don’t know what it is. Those things all listed before? They’re tactics. Anyone can do them. Everyone does them. They make a difference. But imagine you found a real game-changer. […]

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3 Biggest SEO Mistakes You Can Make in 2017 – 2018

With somewhere around 500 algorithm changes per year, and much of Google’s algorithm driven by AI, it’s easy to see why you could make SEO mistakes. You don’t have to worry about having 1000 lines of code in your website, mistakenly forgetting a semicolon somewhere, and having your rankings trashed as a result. Google’s got […]

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Apple’s New iOS 11 Will End Cookies and Change Online Advertising Forever

You know what cookies are, right? In case you’re not exactly sure, they’re small files some websites store on your computer that include information a company has tracked about you. Most commonly, they get used for advertising. Those retargeted ads that seem to follow you around from site-to-site have their data stored in cookies. Cookies […]

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What’s Different about Your Content

Does just any old content work? Kind of. But you get limited results from that content. Because, as you know, now you can read a blog post about any problem you have. Don’t know how to fix your water heater? How do you prepare your house for the winter? Can you get rid of a […]

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Top 3 Tips for Companies Brand New to SEO

Just starting your venture into ranking in online search? Don’t worry! You’re not as far behind as you might fear, even though some companies have been working on their search presence for 10 years. You can compete with anyone. You just have to know where to spend your time so you get the best results […]

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Is Google’s HTTPS Requirement Providing A Search Rankings Boost?

Google first incorporated your site’s usage of HTTPS way back in 2014. In 2017, they became more forceful and began requiring it. Their intent has been good. HTTPS, after all, uses an encrypted connection to transfer data between your computer and the website you want to visit. Anything that makes the web more secure and […]

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