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If you create YouTube videos to post throughout your website and blog, you might as well optimize them to rank in YouTube also. Every little bit of traffic helps. And searchers in general are looking more at videos than ever before. So what do you do? Brian Dean’s team at Backlinko researched 1.3 million YouTube […]
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Believe it or not, right up there in importance with your home page sits your “About Us” page. No. It’s not important for search. No one searches for “About Us” pages. But when prospects actually land on your website, they place much of the trust in what you say in your “About Us” page. Most […]
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Quality Score. It’s Google’s way of determining the ranking position and cost per click of your PPC ads. Quality score can be a step in helping you achieve your business goals. But sometimes, it doesn’t always work in your best interests. Remember, Google makes most of its money from its ads. Last year, they raked […]
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Yeah. SEO’s gotten a lot tougher. But for the market, that’s been a good thing. Because, even though Google’s imperfect, it’s still awfully darn good at getting the most useful websites at the top of its search rankings. Just think of your own search experience. Yeah, you find a garbage website from time-to-time. But just […]
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You’ve got a wonderful website. You rank well. And you do get some business. …Ahh. You can relax. Finally! Your job is done. NOT! Your website, just like any aspect of your business, is never finished. You should perpetually be testing, adding, and refining. Google actually demands this – although not to the extent we’re […]
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If you’ve written your own blog for any length of time, you know how challenging it becomes to find more content ideas. It’s even harder to be unique in your niche – one of the greatest ways to differentiate and gain attention. Yet somehow, some companies seem to consistently find winning content ideas all […]
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