The Little-Known Key to Consistently Winning High-Quality Back Links

Have you noticed all the changes Google’s made over the years? Well, of course you have. Some say they make 200 – 500 updates to their algorithm annually. With the major updates, the ones you actually hear about, Google dramatically alters the rules of the SEO game. Inconvenient for you (and us too). But ultimately, […]

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How to Use Micro-Influencers to Gain Customers

  You know the big-time influencers in your niche. They may have 100,000 social followers, and maybe even a million or more. You know their name. Your co-workers know their name. Everyone knows their name. You can’t doubt their status. When you use the word “influencers,” that’s what most people think of. Why Do Companies […]

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3 Easy-to-Fix SEO Mistakes Your Business Blog Makes

Does content still remain king? Yes. But any king who does their job well has numerous advisors helping them. To do its job well, content still needs help from SEO. You don’t simply crank out some “good content” every month and get amazing rankings. That helps you with SEO. But you’re missing out on some […]

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3 Best Practices to Make Your Internal Links Your SEO Secret Weapon

Think of “SEO” for a second. What comes to mind? Keywords. Backlinks. Content… Those are all extremely important. But the humble internal link, one from your own site to another page on your site, often gets overlooked. Why? Honestly, I don’t know. But internal links undoubtedly have a huge effect on your search rankings too. […]

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How to Turn Your 404 Page Into a Marketing Secret Weapon

  You know what a 404 page is, right? Just in case you need a refresher: it’s the error page your visitor reaches when they look for a page on your website that no longer exists. Most businesses leave these as the standard template included with their host. Big mistake. Because, you can transform your […]

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3 Guidelines for Determining Your Marketing Budget

A couple decades ago, you simply needed to take out an ad in Yellow Pages. Maybe send out a few brochures. That was your marketing budget. Now, when marketing online, there’s dozens of channels and tactics you can use. How much do you budget for each? Which don’t you use? How do you know if […]

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