Top 3 Tips for Companies Brand New to SEO

Just starting your venture into ranking in online search?

Don’t worry! You’re not as far behind as you might fear, even though some companies have been working on their search presence for 10 years.

You can compete with anyone. You just have to know where to spend your time so you get the best results from your efforts.

Here’s what you can do to make yourself competitive in search, even if you’ve only just started, and perhaps don’t even know a ton about SEO yet:

  1. Take Your SEO Efforts Offline

What? Offline? Isn’t SEO online only?

Yes.

But let me explain a little more.

If you have industry connections and can sponsor an event or become a speaker, take full advantage of it. It can boost your SEO too.

If you’re going to speak at a local Chamber of Commerce event, make sure you get a link on their website. That’s a potent link right there. And, other SMBs or reputable websites may link to you as well.

Whenever you participate in an offline event, consider how you can work your real-world relationships to boost your SEO.

  1. Prepare for Constant Change and Challenges

Google cares first and foremost about offering searchers an amazing search experience. They want to deliver the results searchers demand.

If they falter in doing this, they risk their market-leading position (and billions of dollars).

So, Google has a couple choices:

  1. Stay the same, and risk a competitor overtaking them
  2. Constantly change and update their algorithm to improve the results searchers get

Right now, they focus on the latter.

For you, that means you’ll continue to experience frequent changes. You’ll have the challenge of keeping up.

Understand it’s simply the reality. Will Google make dramatic changes? Perhaps. But, most of those may already be done. Regardless, they’ll continue to adapt and improve to some extent.

You’ll have to spend time learning, or working with your SEO in staying on top of what’s happening.

  1. Understand SEO Works Differently in Various Contexts

No two websites are the same. You may read about a SEO technique that sent rankings and traffic sky-high at one website.

Then, you may try exactly the same with yours, only to find you fall flat. It does happen.

SEO has so many factors and variable in play at one time, that you have to know your own website and what you can do to improve.

If you have an old website (10 years+), you may have a much easier time ranking than others. It may take you just a few months what takes most websites a year or more to accomplish.

And the reverse could be true too.

Look, SEO isn’t easy. It requires patience, diligence, and hard work over a long time (usually at least a year). So hopefully these tips help you understand how it works and how you can improve the results you get from it.

Top 3 Tips for Companies Brand New to SEO

Just starting your venture into ranking in online search?

Don’t worry! You’re not as far behind as you might fear, even though some companies have been working on their search presence for 10 years.

You can compete with anyone. You just have to know where to spend your time so you get the best results from your efforts.

Here’s what you can do to make yourself competitive in search, even if you’ve only just started, and perhaps don’t even know a ton about SEO yet:

  1. Take Your SEO Efforts Offline

What? Offline? Isn’t SEO online only?

Yes.

But let me explain a little more.

If you have industry connections and can sponsor an event or become a speaker, take full advantage of it. It can boost your SEO too.

If you’re going to speak at a local Chamber of Commerce event, make sure you get a link on their website. That’s a potent link right there. And, other SMBs or reputable websites may link to you as well.

Whenever you participate in an offline event, consider how you can work your real-world relationships to boost your SEO.

  1. Prepare for Constant Change and Challenges

Google cares first and foremost about offering searchers an amazing search experience. They want to deliver the results searchers demand.

If they falter in doing this, they risk their market-leading position (and billions of dollars).

So, Google has a couple choices:

  1. Stay the same, and risk a competitor overtaking them
  2. Constantly change and update their algorithm to improve the results searchers get

Right now, they focus on the latter.

For you, that means you’ll continue to experience frequent changes. You’ll have the challenge of keeping up.

Understand it’s simply the reality. Will Google make dramatic changes? Perhaps. But, most of those may already be done. Regardless, they’ll continue to adapt and improve to some extent.

You’ll have to spend time learning, or working with your SEO in staying on top of what’s happening.

  1. Understand SEO Works Differently in Various Contexts

No two websites are the same. You may read about a SEO technique that sent rankings and traffic sky-high at one website.

Then, you may try exactly the same with yours, only to find you fall flat. It does happen.

SEO has so many factors and variable in play at one time, that you have to know your own website and what you can do to improve.

If you have an old website (10 years+), you may have a much easier time ranking than others. It may take you just a few months what takes most websites a year or more to accomplish.

And the reverse could be true too.

Look, SEO isn’t easy. It requires patience, diligence, and hard work over a long time (usually at least a year). So hopefully these tips help you understand how it works and how you can improve the results you get from it.

2 Principles to Follow for Long-Term Local SEO Success

Look, I’ll just be honest and tell you: servicing an area and trying to rank well in many areas outside the city you’re physically located in is hard.

Google’s stacked the odds against you from the outset. You must have one heck of a search presence to have a chance at outranking another business with a physical location in the area.

But take heart – all hope is not lost.

You can compete. Just be aware that it’s not easy. Here’s the general principles you would follow if you wanted to outrank your competitors in their home city:

  1. Spend Much of Your SEO Efforts on Local Pack Rankings, and Realize Google’s Going to Hammer You From Time-to-Time, Even If You Do Everything Right

You must attract links to your location-based pages. You want reviews from customers in these locations. And you want those customers to mention the city name in those pages.

Sounds simple to do, doesn’t it? It’s easy to understand, but difficult to execute in a completely legit, non-spammy way. Some companies do try to manipulate this by hiring people from India to post fake reviews (BIG mistake!).

You may achieve decent rankings for a while. But eventually Google will pummel you down.

Smart SEO companies have strategies to do this in a 100% ethical, long-term way that doesn’t cause rollercoaster-like changes in your rankings.

  1. Do All the SEO Fundamentals Right

What are the fundamentals for ranking in local search? Generally, they’re this:

  • Optimizing landing pages for each city you serve. Load the pages with unique and relevant content.
  • Strategize ways you can get reviews from specific pages onto these pages. You could even do this by writing the review for your customer and asking them to post.
  • Use schema (a totally legit and highly underutilized SEO technique) to mark up the reviews and your name, address, and phone number. Use schema markup in every other way possible to make it abundantly obvious to Google you serve this city.
  • Earn a handful of links that use the city and state you serve in the anchor text.
  • Include links to each location from the rest of the site.
  • And if you’re really serious, open up an office in each physical location you service. Google also requires you to have staff and onsite signs to comply with their guidelines. So, make sure this is a totally legitimate effort to expand your company, and not just one you use to manipulate your search rankings.

This all sounds like a ton of effort. And it is. Google wants only the best businesses ranking in each location. It doesn’t want companies just trying to climb the rankings.

So long-term, focus on building the best company you can. Then, use SEO to increase your reach.

It’s the ensures strategy for success.

The Little-Known Key to Consistently Winning High-Quality Back Links

Have you noticed all the changes Google’s made over the years?

Well, of course you have. Some say they make 200 – 500 updates to their algorithm annually.

With the major updates, the ones you actually hear about, Google dramatically alters the rules of the SEO game.

Inconvenient for you (and us too).

But ultimately, we have to admit, it has led to a higher quality web. Google’s ability to deliver the best result for what the searcher requests keeps it at the top of the search game. And as far as anyone can see, this will continue for some time.

(1) The Key to Getting Back Links Isn’t Content…

Technically, that’s a bit misleading. content is one of several keys to getting back links Google loves.

But this time, let’s focus on a different one: content promotion. 

(2) Why Has Promoting Your content Become Necessary?

Basically, because many niches have become saturated. They have an abundance of content on most topics. And that content, thanks to Google toughening up its standards of what makes it good, is excellent.

If you simply write content, optimize it for ranking in search, and do nothing else, that’s a losing formula. That used to work, oh, about 5-7 years ago or so. Today, your content simply gets forgotten if you do that.

(3) How Do You Promote Your Content?

Actually, you have a nearly infinite number of techniques available. But, as you might guess, the strategy begins with having content worth linking to.

So to create that, you have to understand what your competition does. Then, you offer more, take a unique view, improve your content’s entertainment value (even if you’re in a boring niche), or dress up its visual appeal.

It sounds so simple. But this takes hours of research and trial-and-error to do. So, it’s not easy.

Once you have content that tops what’s available on a certain topic, then you can begin outreach. “Outreach” doesn’t mean dropping a link on your social media profiles.

That’s good to do. But, you have to actively develop relationships with influencers in your niche. Using email and direct social media contact, you let people who have linked to the content you’ve topped know about your content.

Some will ignore you. Others get too busy. But if you’ve done your job and truly topped what’s available, you’ll begin to get attention.

These influencers have tens of thousands of social media fans. They’ll share your post. They’ll link to your content themselves. Some of their followers will link to you.

Then you simply repeat the process. It all hinges on the quality of your content.

And for now, and the foreseeable future, content promotion is a nearly indispensable tactic to have in your SEO arsenal.

3 Easy-to-Fix SEO Mistakes Your Business Blog Makes

Does content still remain king?

Yes.

But any king who does their job well has numerous advisors helping them.

To do its job well, content still needs help from SEO. You don’t simply crank out some “good content” every month and get amazing rankings.

That helps you with SEO.

But you’re missing out on some nice gains if you don’t do these things:

  1. No Keyword Optimization

Yes, Google still needs keyword optimization in 2017. And it always will.

Google needs some way to identify where your content should rank. And it has no problem when you use keywords to help it understand that.

The big change between Google now and the Google of the past is how you do SEO.

Blog posts and web pages need the focus keyword in their title. It can’t be obvious.

That keyword, and variations of it, need to appear in your content 1-2x. You can possibly do it slightly more frequently than that.

That’s it. But, that can make a huge difference because you may have the ability to rank for a particular keyword and get more search traffic from that ranking.

Otherwise, Google may simply rank you how it wants. And possibly, you’ll never hit the top 5 for the keywords it chooses. That means less or no traffic. And a dent in sales.

  1. No Strategic Internal Linking

Besides helping your users navigate to areas of your website they’ll find useful, internal links also boost your SEO.

The “link juice” from external links points to your website’s pages. On each of your pages, you have a few links. They get some of that juice, and then they pass that juice on to the pages they link to.

You can do internal linking strategically to pass link juice to pages you want to rank high.

You’ll also want to optimize the anchor text of your internal links with various keywords you want to rank for.

  1. You Don’t Optimize Your Videos or Images

This still gets over looked. Images have “alt text.” This tag gives info on the image. It’s an appropriate place to put your keywords. These keywords display if the image fails to load for whatever reason. And they also improve your SEO too.

With videos, put them all in a single directory on your web server and create a site map. This makes it easy for search engines to find and index them.

Videos also have a “meta description,” where it’s natural to insert a keyword or two.

See?

None of these tips are hard. Or time-consuming.

With them in your arsenal, you’ll get better rankings for more phrases. And that leads to customers and sales.

3 Best Practices to Make Your Internal Links Your SEO Secret Weapon

Think of “SEO” for a second.

What comes to mind?

Keywords. Backlinks. Content…

Those are all extremely important. But the humble internal link, one from your own site to another page on your site, often gets overlooked.

Why?

Honestly, I don’t know.

But internal links undoubtedly have a huge effect on your search rankings too. Once they get juice from external links, their owner power is amplified to a massive degree.

How do you get the most from your internal links? That I do have the answers to. And they go like this: 

(1) Internal Links Always Focus on User Experience (UX) First

The best SEO gets your visitors to what they want fast. They want to learn more about a topic, or research your product or service for potential purchase.

Whatever your search listing’s title happens to be, the resource visitors arrive at must deliver on what your title promises.

Internal links can be used to answer further questions users have. They can also drive users to product or service pages that try to sell (if users originally land on a blog post or report, for example).

When users have good experiences on your website, they stay longer, come back, and link to you.

Internal links indirectly drive SEO value this way.

Compare that to an internal link that’s just present for SEO purposes. It shows up in the first paragraph of a blog post where users aren’t yet ready to buy or learn more.

They’re confused. Or annoyed. They don’t click on it.

Yeah, you get SEO value. But not as much as you would if you waited until the end of the post to promote your service.

(2) Use Internal Links to Drive SEO Value to Pages You Want to Rank Most

While user experience is your first concern, you can more directly drive SEO value by linking to pages you want to rank most.

You can do this easily, and naturally, from your blog.

Focus on that word “naturally.”

Why?

Because, say you link to your service page from every single blog post. That looks “unnatural” to your users and search engines.

You won’t get as many clicks or as much love from the search engines. But, link to your service pages from a few posts, where it makes sense, and you have a natural fit.

Users don’t notice anything unusual. And neither do search engines.

By controlling the SEO value flow in this way, you give exact website pages greater opportunity to rank high.

(3) Optimize Internal Links for Your Keywords

With external links, you should only optimize the anchor text on 1 in 100 links. And it’s fine if you do it 0 times.

Google just does not like it much at all.

But with internal links, Google doesn’t mind you doing this. So go ahead and do it to get a little more out of your internal links.

Internal links may not get the attention they deserve. But that’s no problem for you.

And now that you have this information…you’re a big problem for your competitors.