Google sets the tone for how the internet works. One of its visions that hasn’t had as much publicity is its desire to make all browsing encrypted.
These days, Chrome uses now have at least 50% of the content they view delivered by HTTPS. That number jumps to 66% when you look at it in terms of time spent browsing by HTTPS. For now, Google expects both of these to increase.
Why Does Google Get So Gung-Ho About HTTPS?
HTTPS exponentially increases your security on the web. For example, you may have noticed the address for your credit card company is https:// instead of http://. When personally identifiable information is used, HTTPS comes into play.
HTTPS only encrypts information in transit. So, if hackers attempt to steal the information, they can get it. But it’s next-to-impossible for them to decrypt it into the original information they want (your credit card number, for example).
However, it’s important to note that it doesn’t secure any other aspect of your website design. And there’s a lot more to web-site security than implementing HTTPS.
Google May Mark HTTP Websites as Non-Secure
Now, as a fair warning, we’re not sure if Google definitively plans to do this. However, in a 2014 proposal, Google said it may start displaying websites using only HTTP in its Chrome browser as “non-secure.”
This Forbes article has this to say about Google and HTTPS:
“Google is getting ready for another push. They’re going to start subtly shaming sites that aren’t using HTTPS. In January when a new version of the browser is pushed to users, Chrome will start labeling pages served via HTTP as insecure.”
Now, we can’t find any factual basis for the first part about “shaming sites that aren’t using HTTPS.” And we don’t have anything on the second part, either.
However, both changes make sense for the future security of the web. It’s no secret that online security is a major concern for consumers and companies.
Google sincerely wants to make the web a better place for its searchers. So, requiring HTTPS totally makes sense.
That’s just our opinion, though. And we don’t actually know when or if this will happen.
But, you might as well prepare for it because it’s totally consistent with Google. By the way, adding HTTPS to your website design isn’t a huge, time-consuming deal. So keep it on your radar, but don’t panic.
…And make sure you stay tuned to our blog for further updates!