Digital marketing, or SEO as you could also call it, moves fast. You could exploit an opportunity that your competitors close in on in just 30, 60, 90 days, or even 6 months. None of those are a long time in the internet marketing world.
But, what if you could create a competitive advantage that other companies simply couldn’t reproduce anytime soon? For example, it would take years before they could find a way to execute something similar themselves.
They do exist online. And when you find them, they’re huge. Because then, your customers have a reason to do business with you, and not the other companies who do the same thing.
Take a look at some ways of making this happen:
- Creating the Perception that You’re an Authority
Becoming a perceived authority, or leading expert, takes a lot of time and effort. Think of Bob Vila, for example.
You can do the same online by getting published at reputable blogs. You might also have many video or podcast interviews.
It takes time to create the perception that you’re an authority. But once you have it made, it’s going to take your competitors the same amount of time, or longer, to catch up.
- Making Vastly Superior content Your Competitors Can’t Match
But, it’s simpler to do. Check out what your competitors have in place for content. Then, do them 10 times better. Go so far into depth that you become the encyclopedia on your subject.
Yeah, it’s a lot of work. But remember this: the quality of your content determines the quality of the customers that come to you. So, do a quick job of it, and you’ll get low-paying customers that complain or avoid paying entirely.
Work hard, and you’ll get the customers who buy based on value and look for long-term relationships.
- Be the First to Do Something New or Different with Content in Your Niche
Any time you use the words “first, new, different” in business, you’re on the right track. Now with content, it’s hard to pull off because there’s so much of it.
And you really have to study what everyone else does so you do what would be “new” or “different.” It could be creating detailed videos of how to perform maintenance on various types of air conditioners and posting them on your website.
Keep in mind at this point that you don’t need to have these videos look “perfect.” They simply need to be clear enough so your audience can see what to do. Your smartphone would suffice.
None of these tactics is fast or easy. But then again, nothing that works well in business ever is. Make sure you keep them in mind to win the internet marketing war.