Google’s John Mueller Reveals New Info about the Mobile-First Index

Google’s mobile-first index doesn’t quite work like you think.

At first, you’d think maybe it shows search results different for mobile users. After all, they search differently and want different things than desktop searchers.

But that’s not how the mobile-first index works.

Rather, it means that the mobile version of your website becomes the starting point for how Google determines your rankings. If you don’t have a mobile site, you can still actually rank in the mobile-first index. But, if you provide a better mobile experience than other websites, you get a rankings boost (even for desktop searchers).

So simply think of the mobile version of your website as the primary version. And if it’s the only version you have, that’s fine.

Until now, Google looked at the desktop version of your website as the primary one. So going forward, that means it makes sense to cater to mobile users as much as possible.

Google does this because they’re a smart, publicly-traded company who understands how to cater to the market. At least 60% of all searches now happen on mobile devices.

So if you want to stay the #1 search engine, it simply makes good business sense to show websites that serve mobile searchers best.

What Google’s John Mueller Shared about the Mobile-First Index

Anyway, with all that background info in mind, here’s what Google spokesperson John Mueller had to say about the mobile-first index:

  1. Google Will Notify You in Its Search Console When You Get Moved to This Index

No surprises. No guesses. Google will let you know when you’re in.

  1. Ready Sites Get Moved First

If your site is optimized for mobile users, it goes to this index first. That’s potentially a nice rankings advantage.

  1. Code Remains Important

Google will no longer look at the desktop index. Sometimes, code differs between a mobile and desktop index. And, that code can be important to your rankings.

So it’s essential your SEO and developer understands to include those code snippets that help your site rank.

  1. Better to Have a Good Desktop Site Than a Bad Mobile One

Should you panic at the sound of this news and slam out a mobile-ready site, complete with mistakes and cut corners?

Nope!

John Mueller says to cater to the overall user experience first.

Just like all Google updates, this one is a big deal…but it isn’t.

It will cause change.

But if you pay any attention to the market, and what Google’s doing, it comes as no surprise.

And it shouldn’t catch you off guard.

At the same time, you’re wise to be aware and fine-tune your website for the best searcher experience so you stay as high as possible in the rankings.

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