5 Tips for Creating High-Converting PPC Ads

“Extra! Extra! Read all about it!”

…You remember how the cliché newspaper boy from the 1920s would shout that to get attention.

And then he’d hand out a newspaper with an exciting title in big, bold, black letters you couldn’t possibly miss.

You shouldn’t necessarily capitalize like that with your PPC ads. But the general point remains the same: the titles on your PPC ads need to capture attention. They need to be so fascinating they can’t possibly be ignored.

How do you do that?

Here’s some ideas:

  1. Differentiate

You know your niche. You can also easily research their PPC ad headlines.

Simply differentiate to stand out.

Remember, searchers see the same headlines over and over. So, they get used to them and stop noticing what they say.

Find a way to be different…and you’ll end up with more clicks and sales.

  1. Tell Searches What They Get When They Click

Do you offer a free consultation? Even better, can you change the wording of that to more accurately reflect what your customers get from your consultation?

For example, if you’re an HVAC company, you could say,”Get your free home comfort analysis today!”

Comfort? That’s what people ultimately want from their HVAC systems isn’t it?

Consider how you can use the same thinking to create an attractive offer in your own niche.

  1. Use Numbers And Symbols

When people see search listings, they typically see lots of letters. Numbers and symbols, because they look different, naturally get noticed more.

So instead of “Save Big!” say “Save Up to 50% Now!” or “Save $$$” or “Save $25 Now!”

You can expect more sales as a result.

  1. Compare Your Offer to Competing Ones

You don’t have to call your competitors out by name. But you can certainly observe their PPC ads, and the offers they propose.

Then, if it makes sense for your business, simply top their offer. You don’t have to do it by a lot.

And if you don’t like offering discounts, toss something else in for free when customers order.

  1. Pre-Qualify Customers

Do you have a pricier service you offer to an exclusive market segment?

Then make your ad qualify searchers in an obvious way.

With your pricier service, you may want to mention the price: “Starting at $950.”

That way, you don’t have people clicking on your ads who will never purchase. In addition, your niche understands you created your offer just for them. That’s a powerful trigger for driving buying behavior.

Armed with these techniques, creating cost-efficient PPC ads that drive high-revenue, loyal customers will be no problem for you!

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