3 Tips to Generate More Qualified Sales Leads from Your Website

Get all the leads you want from your website?

…Or would you like more?

Truth be told, no company’s website does a perfect job of driving new leads to their sales team.

Even if you have an excellent website, new techniques and creative approaches always come on the radar.

When it comes to websites, your work truly is never done.

But what could you do right now that would offer you a quick boost to the number and quality of customers you get from your website?

Try these three things:

  1. Go With New and Different Information

Why “new” and “different?” Because it attracts attention. That’s just the way human minds work.

After hearing and seeing the same thing for some time, your mind naturally becomes interested in something that stands out from all the rest.

This is quite easy to do.

You know some common myths and misunderstandings in your niche. So, talk about the truth in those regards.

Or, maybe a new trend is emerging. But, you have a good reason why people shouldn’t follow it.

Talk about this on key pages on your website, which would especially be your home page. Your blog would be a good place to discuss this too.

  1. Discuss Who You Can’t Help

You’ll notice that most small businesses want to talk about some vague notions of being “best-in-class” or “custom” or “leaders.” Your website visitors start snoring when they hear these terms because they read them all the time.

Do you get a certain type of customer who you’re not a good fit for?

Make it abundantly clear on your website that you can’t help them. For example, you might say,”If you need your project done in two weeks, we’re not a good fit for you.”

…And then you don’t have to waste your time finding out you have a customer who refuses to change their unreasonable timeline expectations.

  1. Answer Questions for Customers in All Stages of the Sales Cycle

You know the questions customers ask that indicate they’re just thinking about using your product or service. But, they’re not quite ready yet.

And then you know the questions they ask when they’re ready to buy.

Simply answer those questions on your website pages just like you would in person. That way, you accommodate everyone, regardless of where they’re at in the sales cycle.

You don’t have to spend time answering the same questions over and over. Your website does that for you. And then when people are ready, they call.

See how simple that is, and how much time you save?

Your Website Should Be Your Greatest Sales Person Ever 

It’s not easy to make your website do all the selling it should. Clearly, it would take a lot of work to create all the information you use to sell in-person and put it on your website.

But that should be your goal.

Because once up, your website sells to every person who visits, 24/7/365.

Speak Your Mind

*