6 Top Questions and Answers about SMB SEO

SEO isn’t easy. Nope. Not at all. Especially today. And it’s not going to get any easier. 

Plus, it’s changed dramatically from what it used to be 5 years ago.

Take a look at some of the top questions and answers about SEO in 2017 below:

  1. Is SEO right for my SMB?

Maybe. Maybe not. Today, you need a significant budget to achieve any kind of rankings. If you’re in a competitive market, you may easily need several thousand dollars per month. And you may also need time…upwards of at least a year before you begin to see results.

In some cases you may be competing with large brands, and it may be difficult, and nearly impossible, to overtake them in search.

  1. How will my SEO company help me win in search?

SEO these days is quite open-ended. There’s no one path to the top. Yes, there’s good solid fundamentals that help you succeed (on-page optimization, fast page load times, rock-solid content etc…).

But what’s your specific strategy?

Ask your SEO about your site and competition to see how they’re going to help you win in search.

  1. How do you attract links to my site?

Links are the lifeblood of any website. But not just any old links. You want high-quality links from reputable websites.

Google likes some ways you get links (promoting your content). But it doesn’t care for other ways you might choose to get links (building them on forums or placing them on directories).

In fact, doing the latter could completely ruin your website rankings. It’s important to know precisely how your SEO company will attract links to your website.

  1. Can you share a case study of a similar company you helped succeed?

Local SMBs can vary markedly by industry. Your SEO company may not have worked with another SMB that’s in exactly the same industry.

But they should have a customer story or two featuring another company in a similar industry. And they should be able to share exactly what they did to help that company achieve search success – as well as the results they got.

  1. What metrics do you measure to track progress?

Small business SEO is tricky…even for SEO companies. Your SEO company should be able to show you keyword rankings, the total number of pages on your website receiving search traffic, and the total amount of organic search traffic you get monthly.

  1. Do you have a contract?

If you like a SEO company’s approach, but they don’t have an extensive and verifiable track record, sign a contract with an opt-out clause after 3 months. Don’t sign a long-term contract if you don’t have concrete measures of the company’s reputation. If they do have a reputation you can research and verify online, then you can feel more comfortable signing a one-year contract.

Those are some of the most common questions you may ask a SEO company. Keep them in mind in your search going forward.

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