Proximity to Searcher Now the #1 Ranking Factor for Local Search

Moz, a leading thinker on SEO, annually gathers the opinions of dozens of local SEO experts. They compile the data into a report to find out what really works in local SEO each year.

In 2017, experienced SEO consultants ranked “proximity to searcher” the most influential search ranking factor.

That’s ahead of links, citations, on-page SEO…you name it.

So, I guess you need to create a flying warehouse that uses drones for distribution like Amazon’s talked about?

They have a patent for it – true story!

Anyway, you can’t do that now. But until you can, focus on doing good solid local SEO so searchers can find you.

Besides your proximity to the searcher, what else can you do? Here’s a brief list of other factors, according to the survey from Moz:

  • Having a Physical Address in the City Searched

    Google’s relaxed on this one a little, much to the relief of SEOs here in the DFW Metroplex. It makes sense that, if you’re in the city where the searcher executes the search, you come up for the search.At the same time, what if you’re in a different suburb, but physically closer than a similar business who is in the suburb where the search happens?

    Google accounts for this more effectively when searchers search. Ideally though, you have a physical address in the city searched.

  • Link Quality

    Links have always been powerful for your rankings. While they’ve lost some strength over the years, they’re still strong today.And they’ll continue to be strong in the future, even though other factors may gain some potency too.

    Why?

    Links simply vouch for your website’s quality. Get a link from the New York Times, and you look awesome. Earn a link from a porn site, and you don’t look so good.

    The more links you get from other quality sites, the better. Because, Google only figures good sites link to other good sites.

  • Citation Consistency

    A “citation” is a mention of your NAP (name, address, phone number) information. You must be consistent with this…to the letter!If your address is “123 Fake St.,” Google gets annoyed when you so much as say “123 Fake Street” instead.

So, you have to decide on one way to discuss your address on the web, and then use only that information. And if you have a change, go back to all the other websites where it’s mentioned and get them to change it.

Kind of a pain. But the reality of today’s local SEO.

That’s Far From All…

Those are some of the most important local search ranking factors. But it’s not a complete list.

You can actually read them all in Moz’s 2017 Local Search Ranking Factor survey.

Here’s to high rankings in 2017 and beyond!

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