Your website has a FAQ (frequently asked questions) page, doesn’t it? Many, but not all, websites do.
Improve Your Search Rankings
Your FAQ page includes some of the most commonly asked questions about your business. Of course, people type many of these questions into Google. So, you immediately get exposure for those questions.
They Can Reduce Unnecessary Customer Service Phone Calls and Shorten Call Times
You know how your customers ask the same questions over and over. Some are quite complex and definitely require a phone call to address. You sometimes have to know specific customer information to give an accurate answer.
That’s good use of your customer service time.
However, sometimes you get questions with easy, straightforward answers. Better to use your website’s time and energy, rather than your employee’s, right? You can save on your customer service time and costs with a well-constructed FAQ page.
You Can Repurpose Your FAQ Content
When you use content to market your business, it takes a fair amount of time and money to do. In certain industries, it takes weeks to produce a quality piece.
You can cut down on that time and cost by repurposing your FAQ page. You can offer brief questions and answers in your newsletter. Each FAQ could become a social media post. You can also create in-depth blog posts with extended answers to each question.
Or, you might even turn the whole FAQ into a downloadable PDF your potential customers can take with them so they don’t forget you (few other small and local businesses do this). You could also use it to put behind a form asking for people’s emails.
Increase Your Sales
You get customer objections in person. Not every customer fully trusts you to buy from you immediately. You know how to alleviate their fear of purchasing. So, do the same process with your FAQ page. Turn that question into an opportunity for further engagement…or to close the sale.
Many websites don’t prioritize the creation of a FAQ page. That means it gets forgotten. It’s a huge missed opportunity. And now that you know the benefits of a FAQ page, you can get a quick win your competitors don’t even bother to look for.