Rankings and traffic are often the most important indicators of web search success to small business
Sense a “but” coming?
Here it is:
But, you have to think about those metrics in the context of your business and your own SEO.
Typically, they’re a good indicator of search marketing success. But, take a look at some of the ins and outs before you sit back and relax, thinking everything’s okay:
- What’s the Source of Your Traffic?
No website has 100% perfect traffic from awesome sources. None. Spammers hit every domain on the web to some extent.
Take a look at the source of your traffic in Google Analytics. You will see some sources that come from foreign countries where you’d never possibly do business (like Russia or China).
We’re guessing you don’t want any HVAC customers from that area.
That’s an obvious example.
But, it gets less obvious. Again, if you’re an HVAC company, how valuable are certain keywords and phrases like “fix your air conditioner?”
You have to be a little careful with some of your traffic sources.
- What Keywords Do You Rank For?
Just like traffic sources, you have to know what keywords you rank for and consider their context. If you have great rankings for keywords that aren’t really relevant to your industry, those rankings really aren’t valuable at all.
It’s hard to find all the keywords you rank for these days. Google’s concealing that data, making it harder to access so you move over to their profit center they call “Adwords.”
- This Is Where Experienced SEO Companies Come In
Technically, your SEO is never done. You can always do another thing or try something else to grow your business online.
The web is so complex. And it changes so fast.
Some SEO companies are better than others at finding the right keywords for your niche. And that’s really where their experience makes a difference for your company.
Other companies can find keywords that will drive you more business. However, they may miss some of the best opportunities.
That’s why you want to go with a company who’s been around in the SEO game for a long time. They’ve navigated the murky waters of SEO. And they know how to choose the highest-converting keywords right away.
It’s some helpful advice that you must keep in mind to ensure your success online.