Okay, so the truth is this is an estimate. However, it’s likely more accurate than any other out there.
According to an article at Search Engine Land, Google’s said more than 50% of searches come from mobile devices.
Now, they’re reporting that Hitwise has done some extensive research of their own and believes that number sits around 58%. To get the data, Hitwise analyzed several hundred million searches across both smartphones and tablets.
So, whether the number’s at 58% or not doesn’t matter. What we do know is that most online searches happen on mobile devices.
By the way, they found this pretty cool data too, which shows the percentage of mobile searches by industry:
Is Your Website Optimized for Mobile Searchers?
Having a responsive design is not enough. It’s a good and necessary start because Google says you should have one. Don’t have a responsive design, and it will hurt your search rankings.
But, just being responsive won’t be enough over the long haul. For example, your site may look good for mobile devices, but you could still have buttons that are way too small for people to click with their fingers.
So, instead of buying or clicking to call, they click the wrong button and go to the wrong page and get lost. Or, they get frustrated because they can’t click the button and leave.
Sales lost right there.
Or, maybe you sell a service and rely a lot on them to read your content to sell themselves on you. If they have to constantly zoom in and out and scroll around to read, that takes more work.
The more work they have to do, the less likely they are to buy eventually.
Your website could also be too fancy and take way too long to load. Every second counts. Even though data download rates are increasing, you still have to keep your website compact (in terms of file and image sizes), to make sure it loads quickly enough.
You see, it’s all about user experience. They just want to click a couple buttons and get what they want now. And that’s it.
The smoother and more valuable you make their experience, the more sales you’re going to make. With online marketing, it really is that simple.