[Update: Since the publication of this post, Facebook has changed their cover photo rules. Read the new guidelines here.]
The old adage says that pictures are worth 1000 words. It seems that in today’s visual society, the value of an image is growing exponentially. For businesses that are actively using Facebook to market their company, products, and services– having an eye-catching and unique cover photo is priceless.
Facebook recommends that businesses “Choose a cover photo that represents your brand and showcases your product or service. It’s the first thing people will see when they visit your Page.”
Companies need to be careful and creative with their cover photos. While cover photos present a great opportunity to capture their audience’s attention, Facebook has strict guidelines for a Page’s Cover Photo.
I was flabbergasted this morning after stumbling across a fellow local internet marketing firm’s Facebook page that listed their website, youtube, and twitter urls in their cover photo. Facebook specifically states that cover photos may not contain “Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.”
Although the rules and regulations of Facebook and other social networks are constantly evolving, as an internet marketing company that offers social media management services, it is our job to stay informed so that we can protect and promote our clients. If we can’t follow the rules ourselves, our partners might have cause for concern.
Cover photos are not meant to be used for promotions, specials, advertising– they should be representative of your brand’s identity. Here are a few suggestions for optimizing your Facebook cover photo:
- Infringe on anyone’s trademarks or copyrights– otherwise your cover photo may disappear!
- Include contact information, calls to action, prices or promotions
- Reference Facebook features (i.e. copy that asks people to “like” or “share” the page)
- Resize your cover photo to 851 pixels wide and 315 pixels tall
- Save the photo as a JPG that is less than 100 kilobytes (PNGs work as well)
- Use your logo as your profile picture, because that is what will be displayed with your Facebook activity. Save your cover photo space for an eye-catching graphic or photo that encompasses your brand identity.
- Have fun with picking a cover photo and change it often! You want people to come back to your page because there is something new!
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