Nowadays, the Web is absolutely bursting with search engines poised to deliver hits to your website. But of all the search engines out there, arguably none is more revered than Google. (We don’t even "search" for information online anymore–we "google" it.) So when Matt Cutts, a long-time Google employee and sometimes-official blogger for the company, revealed that Google does not use the keyword meta tag as a signal in its web search rankings, we couldn’t help but take notice.
The keyword meta tag, which first appeared in 1996 and was used throughout the ‘net in the late 1990s, is essentially a line of code hidden in the HTML of a website that contains keywords about the site’s content. Search engines use the keywords in the tag to determine if the site is relevant to a user’s search. For example, if I were developing a website for i5 web works, I’d include keywords like "web development," "SEO," and "Dallas" in our meta tag so that search engines would know to direct users to i5ww.com when they searched with those words.