What Makes Content Attract 1000s of Social Shares?

Buzzsumo’s a cool tool that lets you see how many social shares a piece of content gets. Check it out for Search Engine Journal:

Top posts get 4,500 shares…all the way up to 8,200.

Wow!

How do you get a piece of content shared that much? A little bit of luck’s involved. But you can do it with persistence.

Here’s what to do:

  • First, You Must Have the Right Media Outlet
    You won’t get thousands of shares on your own blog. Sites where this happens have massive, loyal audiences they’ve spent years building. And they typically have at least small teams of professional writers creating content.Pulling the same off at your own SMB blog equates to more than a miracle. So, you have to approach these big-name blogs to get the exposure to a large enough audience.
  • Buzzsumo Reveals The Most Shareable Ideas
    You can’t copy someone else’s idea exactly. But when you use Buzzsumo to see what gets the most shares, you have a general idea of what works well at that website.That may inspire an idea of your own which that website’s audience will like. There’s a little bit of luck from there. You have an idea of how well your topic could do. But you never know how many people will actually share it.
  • Your Idea Must be New, Different, and Maybe a Little Surprising
    With a large enough audience, even a standard idea can get a couple thousand shares, or so. But if you want your content to get shared as much as possible, you have to know the topics a media outlet covers…and have a new and different one of your own. Surprise works quite well.You don’t have to be outrageous or controversial (unless you want to try). But if you have a new angle that you know challenges conventional thinking, that can be a great way to get much more attention.
  • Unique Stories
    Within your content, stories work incredibly well to engage. This could be a personal story. Or, it could be a legend or myth. Or, it could be a story you heard from a friend.Stories engage the human mind. Facts get forgotten. So if you have a great story from your life that you tell friends or clients, and you get a great reaction from it, it makes sense to use that story in your content too (as long as you can tie it to your topic).

Is Writing Highly Shareable content Easy?

No way. A 1000-word post could take 10 or more hours to write…even for a skilled writer.

Top writers make every word count. And they fine-tune until they believe they’ve created the most valuable piece possible.

There’s no guarantees on the number of shares and exposure that result. But, you do get valuable results with consistent effort.

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