New iOS 10 Features Will Grab the Attention of Email Marketers

Annual marketing meetingMany marketers have anointed 2016 as “the year of email marketing.”

Yep, email marketing isn’t just alive and kicking…it’s thriving.

You might think that since we have all these new social media like Periscope, Snapchat, and Instagram that email might be falling by the wayside.

But it’s not. And one of the main reasons for that is you can be so personal and specific in email. Plus, it’s something quick you can check when you’re on the go during the day.

And of course, Apple’s right on top of everything in the market. Here’s what iOS 10 does that email marketers should care about:

  1. Makes It Easier to Unsubscribe

Popular email apps like Outlook and Gmail have long had an unsubscribe button that allows their app to unsubscribe you from a list.

Apple just added that button, and it’s at the top of an email.

Previously, you had to sift through to the bottom of the email and find the sender’s unsubscribe link.

With “unsubscribe” being that much easier to find and use, email marketers have to be at the top of their game delivering the most value possible so iOS users have no reason to leave their list.

  1. iOS 10 Users Now Instantly Know Which Messages are From a Mailing List

At first, you might be sent for a panic with this one. If iOS users know which emails come from a list or a personal contact, won’t they be faster to unsubscribe?

Probably not. They’re already familiar with you and your company. They gave you their email for a good reason – because they liked what you offered.

So why would they suddenly become so anxious to press “unsubscribe?”

If you continue to deliver exceptional value in your emails, you’ve got nothing to worry about. And besides, it’s better to have someone unsubscribe from your email list who doesn’t want to be on it anyway. Better to know they won’t make a good customer now than it is to find that out later on.

  1. Emails Now Have a Threaded View

Previously, iOS required users to press the next and previous buttons to browse through a multi-message email conversation. Now, multiple emails in the same conversation can be expanded and collapsed without any scrolling.

  1. New Filter Button is Now Available

A filter button now appears on iOS 10’s email list page. This filter button allows users to:

  • Show only unread emails
  • Display messages from certain inboxes
  • Show flagged messages
  • Find attachments
  • Show only messages from VIP contacts

Are any of these changes anything to be overly alarmed about?


Because as you learned, Outlook and Gmail have had them for some time already.

And if you keep delivering amazing value, you’ve got nothing to worry about.

Spend your time learning what makes your list subscribers open your emails, read them, and take the action you want.

Google Updates Local Search Rankings

Working on Laptop

They’re at it again… Google’s updated the local search results. They’ve changed the local 3-pack, which shows listings on Google Maps right at the top of what Google considers a “local” search. Publicly, they’ve not really said anything specific about the update or how it works. They always, if nothing else, get away with saying […]

Continue reading...

3 Overlooked Competitive Advantages in Digital Marketing

Competitive Advantage Road Sign

Digital marketing, or SEO as you could also call it, moves fast. You could exploit an opportunity that your competitors close in on in just 30, 60, 90 days, or even 6 months. None of those are a long time in the internet marketing world. But, what if you could create a competitive advantage that […]

Continue reading...

3 Reasons Why Your PPC Ads Get Low Click-Through Rates


Some experts say that the best measure of marketing’s performance (which is often hard to analyze) is how many people you get to take the next step. That shows commitment and willingness. Compare that to vanity metrics that don’t have much meaning, which include things like followers, likes, and shares. Just because someone engages with […]

Continue reading...

Just In: Nearly 60% of All Searches Come from Mobile

mobile graph

Okay, so the truth is this is an estimate. However, it’s likely more accurate than any other out there. According to an article at Search Engine Land, Google’s said more than 50% of searches come from mobile devices. Now, they’re reporting that Hitwise has done some extensive research of their own and believes that number […]

Continue reading...

How Small and Local SMBs Can Stay Competitive in SEO


Many SEOs believe Google gives special preference to larger companies in its search rankings. We’re not sure if that’s true, but it is an opinion that’s out there. Even if it isn’t, you still have the daunting task of competing with big companies online. Plus, because nearly everyone searches online before buying, you’re practically forced […]

Continue reading...