4 Business Essentials You Should Outsource

As a small or medium business owner, you’re aware of the value of outsourcing to vendors. Without your vendors, growth is nearly impossible. That’s okay if you want to stay small and keep your business manageable.

But if you want to grow, you need a lot of help from people you can trust. That allows you to focus on creating the strategies and implementing the processes that lead to rapid growth.

Today, outsourcing can work much differently than it used to. Are you aware you can find an independent contractor, with ease, who does the grunt work for you so you don’t have to?

It’s simple, if you’re willing to work remotely. Here are some of the essential processes to strongly consider outsourcing in 2017:

  1. Cybersecurity

You hear about big corporations who get nailed all the time, and the millions of customers who lose their data as a result. Those stories make headlines and grab people’s attention.

But you don’t hear about the SMBs cybercrooks love to attack. Why? Because they know SMBs aren’t nearly as sophisticated as corporations are with cybersecurity. So, it takes much less effort to take control of your PCs or entire network, demand a ransom, and make a clean getaway.

Cybersecurity changes so fast it makes sense to outsource to a company who keeps up with it.

  1. Web Design

Since your website is your new storefront, you need to pay constant attention to it. You can’t do what businesses used to do: make a new website, forget about it for 3-5 years, and then make a new one.

Web design changes constantly. Google’s algorithm rewards websites whose designs allow for the best user experience.

Today, it makes good business sense to have an experienced web design firm (or independent professional) on retainer.

  1. The Creative Aspects of Marketing

This can mean messaging, visual design, and more. Marketing is a huge trend now because of how difficult it is to stand out online. And, the discipline’s not old, so it takes time and effort to understand how to differentiate.

The analytical work, however, can be kept in-house. This allows you to focus on strategy.

  1. Marketing for Recruits

Today’s job search process has changed a lot also. Job seekers can research your company online and learn a lot about you before even applying. At sites like Glassdoor, for example, they can learn what your own employees think it’s like to work at your company.

So, marketing during the job search process works both ways. Your market has to put their best foot forward for you, and you have to do the same. Outsourcing recruiting allows you to make hires that fit your company better and last longer.

In 2017 and beyond, you can easily outsource these business essentials so you can focus on core activities and accelerate growth.

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